Bell Canada in hot water over app reviews

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Operator Bell Canada will not “direct, encourage or incentivise” employees or contractors to rate, rank or review its mobile apps, after a probe by the country’s Competition Bureau.

The watchdog said that in November 2014, “certain Bell employees” were encouraged to post positive reviews and ratings for the MyBell Mobile and Virgin My Account apps on the App Store and Google Play, without revealing they worked for the company.

Acknowledging that Bell acted quickly when made aware of the issue, the Competition Bureau said that “these reviews and ratings created the general impression that they were made by independent and impartial consumers and temporarily affected the overall star ratings for the apps”.

In addition to focusing on its corporate compliance programme and an “administrative monetary penalty” of CAD1.25 million, Bell will also sponsor and host a workshop to “promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews”.

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