App Marketing 101 Series: Community (Pillar 9)

App Marketing 101 Series: CommunityYou don’t have to look to far for opportunities to market your app. The best place to start is with you and your networks. In part 9 of 10 of our app marketing 101 series, we look at how to leverage your own networks and find net new ones to help market your app.


Use your Networks to Spread the Word

No one can do a better job of selling your app then you which is why using your own network is extremely important to get the word out.

If you work for a company send out internal announcements to your team announcing the launch, success stories and feature updates for your app. Ask them to download, rate and review your product.

Use your own social networks to post announcements and send links. Both personal (Facebook) and Professional (LinkedIn) networks will come in handy here. Now’s not the time to be shy with your accomplishments. Use your network to push the word out and ask your network to help share the announcement with their own networks.

Update your business materials with a call to action to download your app using a QR code and/or the direct download link. Use this in your email signature, on your business card, and letterhead. Showcase your app on your social networks. Mention it on your voicemail. A good rule of thumb is that anywhere you would traditionally plug your website you should now start to include marketing for your app.


Market at Conferences & Networking Events

As a representative of your app, a great way to increase your network and gain visibility for your product is through attending, sponsoring and speaking at conferences, industry and network events.

If you are speaking at or exhibiting at an event, arrange for a giveaway of your app to the participants. Use promo codes if you have them available. Or issue a one-day sale corresponding to the day of the event. Be sure to update your entire event collateral with a clear call to action to get your app.

Beyond gaining downloads, these events are a great way to grow your communities so come equipped with business cards providing your Facebook page, Twitter and LinkedIn details.


Submit Your App for Awards

Nothing gives credibility faster to an app then awards. But you don’t need to win the grand prize in order to see the benefits.

Getting nominated for awards from credible sources is as much a marketing opportunity as winning one. Of course the latter is a bigger story.

Whether you are nominated or have won an award, update your marketing collateral to reflect this achievement including your app product page and even release notes.


Talk Directly to Users in Forums

Being active within forums related to your app is a great way to seed word of mouth directly with users as well as to gain valuable insight in what your audience would expect from your product.

Become a valuable resource within these forums to further your credibility and sell your app. Ask and answer questions. Add to the conversation.

Avoid hard selling your app. Make the community aware of your app by including it in the signature of your posts. Choose your avatar as your app icon and your forum name your brand or app name.

When you choose to explicitly use forums for marketing keep your messages beneficial to the community and in context to the conversation. Often times Forums have topics started specific for this purpose. It’s a great idea to post your releases here, as often bloggers are members and will crawl these communities for future stories.


Leave a Reply