When posting links on your website, Facebook, Twittter or other channels like press releases and app marketing announcements, make sure you use a URL tracking system to provide you with visibility into the number of clicks you are getting. This will not only tell you what sources are most active but will also help you compare and determine what posts were most successful to your audience.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.