Mobile Acquisition is difficult and expensive. Getting quality users who not only download your application but also open and use your application is the holly grail in app marketing. One of the hidden secrets of acquisition is using mobile video as creative to inform, educate and convert users to customers. @Apppromo has been involved with mobile marketing and acquisition over the last seven years, and have noticed in the last year a large increase in mobile video usage as a creative means to acquire customers. Not only is mobile video more efficient at education and entertaining potential customers to download your application, it as also a great way to re-enage with users and keep them sticky and loyal to your application. Its now easier then ever to be creative and efficient in the app download business.