[PRESS RELEASE] App Developers Get a Wake Up Call From Results of App Promo’s First Annual Developer Survey

Survey finds that 59% of participants are not generating enough revenue to break even with development costs

Toronto, Ontario, Canada (PRWEB) May 02, 2012

App Promo, a leading app marketing and strategy firm, has published the results from their First Annual Developer Survey that took place in April 2012. The most staggering finding from the survey was that 59% of participants indicated that the revenue generated by their most successful app was not enough to break even with development costs. In addition, 80% of participants confirmed that the revenue generated with their most successful app was not enough to support a standalone business.

The survey also found that the top earners in the group are seeing success because of the time and money they spend on marketing their mobile applications. The top earners represent 12% of participants who earned $50,000 or more with their most successful app. This group spent the most effort on marketing with an average of 14% of their time dedicated to promoting their app and also had nearly $30,000 set aside as the average marketing budget. This is a stark comparison to 52% of participants who spent as little as 5% or less of their time on promotion and had a marketing budget of $0.

“After two years of working with developers on increasing downloads and money for their app, we wanted to do this survey to dispel the myth that all you have to do is build an app and watch the money roll on in.” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, developers have to spend money and time on marketing in order to succeed. “

The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at CTIA 2012 May 8th at the CTIA Executive Forum – QuickHits Track.

A summary of the results are readily available now for review and republish as an Infographic entitled “Wake Up Call – If You Spend It They Will Come” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free from their website.

App Promo conducted their First Annual Developer Survey from April 4 through to April 23, 2012 and collected over 100 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found at http://www.app-promo.com/.

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App Promo is a leader in app marketing and strategy. Their goal is to help app publishers succeed in the business of their applications offering strategy, monetization and marketing services across platform: iOS, Android, Windows, BlackBerry and Nokia.

Source: http://www.prweb.com/releases/2012/5/prweb9465242.htm

[PRESS RELEASE] App-Promo launches First Annual App Developer Survey to Understand App Success and Highlight the Business Side of Applications

Developers responding to the Survey will be entered to win $1,000 in App Store Optimization Services

Toronto, Ontario, Canada (PRWEB) April 10, 2012

Leading app strategy and marketing agency, App-Promo, has kicked off its first annual App Developer Survey focusing on the business side of applications. The goal of the survey is to reach out to the community and get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective. The survey will be active from April 6 through to April 22, 2012 and can be found at: https://www.surveymonkey.com/s/devsurvey042012.

App Developers from iOS, Android, BlackBerry, Windows and Symbian are encouraged to participate. All participants will be entered to win $1,000 in App Store Optimization services. Individual survey results will be kept confidential.

“After years of working with developers and app owners helping them succeed with their applications, we wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of app development and thought that the best way for us to shed some light on this subject was to initiate this survey and follow-up with our findings” says Gary Yentin, CEO & Founder of App-Promo.

App-Promo intends to publish trends and statistical information in an annual report that will be available on their website in May 2012.

http://www.prweb.com/releases/2012/4/prweb9384415.htm

[PRESS RELEASE] App-Promo makes application marketing a focal point for upcoming BlackBerry DevCon Europe allowing developers to think about the business side of mobile

Leading app marketing firm offers tools and services and sessions to DevCon participants (Feb 7/8, 2012) to help educate and equip developers with what they need to succeed in today’s app market

Toronto, Ontario, Canada (PRWEB) February 06, 2012

App-Promo, a proud sponsor of BlackBerry® DevCon Europe, is making sure that developers don’t leave this year’s conference without understanding that app success is as much about code as it is about business. The firm is committed to working with the attendees giving away services, tools and providing free app consultations at their sponsorship booth.

Gary Yentin, CEO and Founder of App-Promo, will be speaking on a panel February 8, 2012 at the event on “Creating the Most Successful Monetization Strategy” covering how BlackBerry App World™ can be leveraged to promote your app including carrier billing and subscription services. He joins other industry experts from Bango, Nobex and Vodaphone.

App-Promo has made their app marketing education tool, the App-Promo app, free for the week of BlackBerry® DevCon Europe. The app which provides the secrets to app marketing through articles, tips, case studies and a 101 tutorial series usually retails for $6.99 Euros. The app can be downloaded directly from the BlackBerry App World™.

“App-Promo was created based on the notion that many apps are being developed but very few are being thought of as products that need to both have a strategy to make money and marketing efforts. We are pleased to be able to drive this point home at this year’s BlackBerry® DevCon Europe and to work directly with developers from all over the world to help them succeed” says Gary Yentin.

To further communicate their commitment to aiding developers in their quest for app success, App-Promo is also providing free one-on-one app consultations at their sponsorship booth giving immediate guidance on app strategy and app marketing to help point developers in the right direction. And one lucky developer will win a Bronze Marketing Package from App-Promo during the App Circus event giving them access to an App-Promo expert for a one-time app strategy and marketing service retailing $5,000 Euros.

App-Promo is a leading app marketing and app strategy firm based in Toronto, Ontario, Canada. Founded in 2010, App-Promo’s mission is to assist global brands achieve success with their mobile apps across platform.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

www.prweb.com/releases/2012/2/prweb9163988.htm

[PRESS RELEASE] App-Promo Reveals the Secrets of App Marketing to Windows Mobile Developers

App-Promo app launches on Windows Mobile platform providing tips, articles and tutorials on how to succeed as an app owner in today’s marketplace

Toronto, Ontario, Canada (PRWEB) January 18, 2012

App-Promo, a leading app strategy and app marketing firm, announced today the official launch of their Windows Mobile version of the App-Promo app. The App-Promo app is an effective tool for app owners, brands and developers alike to learn the secrets of app marketing in order to increase downloads and overall app success in the marketplace. The app is also available for sale for iPhone, Android, BlackBerry and Nokia QT for $6.99 in app stores or by visiting http://www.app-promo.com/mobile.

The Windows Mobile App provides tips, articles, case studies and a 101 series aimed to educate and equip the mobile app owner on how to promote and market their application in order to increase discovery and ultimately downloads and activity for their application. Topics related to app store optimization, search engine optimization, social media use, PR and blogger outreach and contests and promotions are covered.

App-Promo has helped many brands and app owners increase their market presence of their app to their target audience. The goal of the app was to take this experience and expertise and package it up in an affordable product that would reach a wider audience. Launching a version on the Windows Mobile platform is a key part of this plan seeing that the app is now available in five of the major mobile app storefronts.

The App-Promo app can be found in the Windows Market for download at $6.99.

App-Promo is a leading app marketing and app strategy firm based in Toronto, Ontario, Canada. Founded in 2010, App-Promo’s mission is to assist global brands to achieve success with their mobile apps across platform.

http://www.prweb.com/releases/2012/1/prweb9115197.htm

[PRESS RELEASE] App-Promo Releases Application to Assist Developers in App Marketing

BlackBerry® DevCon Americas Sponsor, App-Promo, equips developers with app marketing & promotion tools to solve the problem of app discovery at this year’s conference

San Francisco, California (PRWEB) October 17, 2011

Developers will walk away from this year’s BlackBerry® DevCon Americas with more than just the latest in APIs and coding to build BlackBerry® applications. App-Promo, a leading app marketing and promotions firm, announced today that their newly launched app marketing application is complimentary to all BlackBerry DevCon Americas participants this year. The content-based application, which usually retails for $9.99 USD, packages up tips, tricks and techniques App-Promo uses to bringing success to their clients including previous BlackBerry® Super Apps Challenge winners.

“With the increase in developers and applications in stores, app discovery is as important as development for application success. App owners need to look for opportunities to actively market their application in order to see success,” explains Gary Yentin, CEO and Founder of App-Promo. “We are finding that not everyone can afford a full fledged marketing campaign which is why we developed the App-Promo app making marketing tools more accessible to the developer community.”.

The app presents marketing information in various forms for the reader from daily tips parceled up like “marketing vitamins” sure to quickly boost app activity to real-life case studies of app’s that have seen success with marketing. App-Promo has also created a must-have 101 learning series that covers all 10 of the marketing principles including the how to work with media & bloggers, effective social media opportunities and the keys to effective paid media use.

The App-Promo app will be available as FREE download on BlackBerry App World™ during BlackBerry DevCon Americas, which runs from October 18 – 20.

App-Promo is an official sponsor of BlackBerry DevCon Americas 2011 and the BlackBerry Tweet-up which will be held on Wednesday, October 19 from 5:30-7PM. They will also be holding a session at BlackBerry DevCon Americas on “Solving the Challenge of App Discovery” on Tuesday October 18 at 1PM.

http://www.prweb.com/releases/2011/10/prweb8882749.htm

[PRESS RELEASE] App-Promo, a leading mobile app marketing firm, gives one lucky app owner the chance to win $5000 in app marketing services

Facebook page contest is just one of the ways App-Promo is making marketing more accessible to small business app owners

Toronto, Ontario, Canada (PRWEB) September 28, 2011

App-Promo, a full-service mobile app marketing and PR firm based in Toronto, Ontario, launched a contest on their Facebook page today to give $5000 in app marketing services to one lucky winner. Entrants need only give their name, email address, app name and URL to enter. One winner will be drawn when the contest ends October 31, 2011.

As part of the marketing package giveaway, App-Promo will work with the winner to understand the app: it’s purpose, differentiator and objectives, to create a custom campaign designed to maximize results and help the app succeed.

App-Promo will utilize marketing tactics that have proven them success in past campaigns. A marketing campaign consisting of PR & blogger outreach, product page optimization and use of third party app stores and search engines are among the strategies that will be employed for the winner to increase downloads for the app.

“This contest is especially helpful for small business developers and app owners who understand the value in marketing their application but don’t have the budget or bandwith to really push the needle,” says Gary Yentin, CEO and Founder of App-Promo. “We are excited to be able to give this opportunity to an app that could be the next Angry Birds or Talking Tom but just doesn’t have the knowledge or time to make it happen.”

The contest is just one element of a campaign aimed to make app marketing and promotions accessible to the developer and app owner community at large. App-Promo recently launched their new application, the App-Promo app, a content-based application with resources to learn how to market and promote an application. The app is available now via the Android Market, BlackBerry App World or Nokia Ovi store for a promotional price of $6.99. The iPhone version of the app is expected to launch later this Fall.

To enter the contest or review the rules and regulations, go to the App-Promo Facebook page (http://www.facebook.com/apppromo) and click on the “$5000 Contest” tab. The App-Promo application can be easily downloaded on Android, BlackBerry or Nokia devices from their platform stores or by visiting http://www.app-promo.com/mobile-app.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

http://www.prweb.com/releases/2011/9/prweb8831896.htm

[PRESS RELEASE] Mobile App Madness Comes to Toronto, Ontario on Thursday March 31st, 2011 at the Thompson Hotel

Thought leadership event offers actionable insights on the Canadian Mobile Market

Ottawa, Ontario (Vocus/PRWEB) March 10, 2011

bitHeads, the one-stop-shop for mobile product development, today announced it’s sponsorship of the first ever Mobile App Madness Conference, a thought leadership event offering actionable insights on mobile applications, smartphones, tablets, e-readers and all things mobile. The event will take place on Thursday March 31, 2011 from 8:30 am – 11:00 am at the Thompson Hotel, Toronto, Ontario, featuring speakers from Ipsos, bitHeads, App-Promo, TimePlay Entertainment and Sympatico.

“The mobile channel provides a wealth of new revenue and marketing opportunities for service providers, retailers, marketers and advertisers, however they are often overlooked because of information gaps,” said Jeff Bacon, bitHeads. “We have brought together the best in market research, development and mobile promotion in Canada to demystify the channel and provide clarity on the current and future Canadian mobile market”

Among the areas the program will cover are market trends that are transforming the Canadian mobile ecosystem, developing mobile products that influence markets and create value and application marketing and promotion strategies that increase rankings and drive downloads.

The program will feature:

•Ipsos discussion featuring the first public presentation of the initial results from their new    Mobil-ology survey on the state of the Canadian mobile market including applications, smartphones, tablets, and e-readers.
•bitHeads session on mobile application development and panel featuring case studies of TimePlay Entertainment and other companies for whom they have built applications that create value and deliver results.
•App-Promo discussion on best practices for application marketing and promotion—including case studies from Sympatico and leading brands that have used PR, social media, SEO/SEM, and paid media to build awareness and drive downloads of their applications.

Who should attend?

Senior leaders, decision makers, media and emerging players from all parts of the marketing and advertising ecosystem who are interested in mobile are invited to attend. This includes:

•Agencies
•Brands
•Marketers
•Publishers
•Media

Registration for Mobile App Madness is FREE but space is limited:

http://mobileappmadness.eventbrite.com

Folllow us on:

•Facebook: http://www.facebook.com/pages/Mobile-App-Madness/195106110509895

•Twitter: http://twitter.com/#!/appmadness

About Mobile App Madness

Mobile App Madness will take place on Thursday March 31st (8:30am – 11:00am) in Toronto at the Thompson Hotel. Registration is free but space is limited. The event will offer participants the opportunity to connect with experienced mobile professionals who have created, developed and distributed but more importantly made money from mobile applications. For more information and to register, please visit; http://www.mobileappmadness.com

About bitHeads

bitHeads is a trusted software for hire firm that builds award-winning mobile applications as a behind-the-scenes partner to companies like RIM, New York Times, E*TRADE, EMC, Rent.com (eBay company), Fandango, HP and many others. Organization and agencies engage bitHeads to accelerate and de-risk the creation of industrial-strength applications (Apps) for demanding and critical markets. Our Canadian based team of software experts takes full responsibility for application creation from design to delivery or works as a flexible extension of your in-house department. Talk with us about your application requirements and let us demonstrate how bitHeads can quickly deliver a great product to market for you. http://www.bitheads.com

About App-Promo

At App-Promo, we have helped developers, brands, agencies and app stores build visibility and drive sales for their mobile Apps. We work closely with our clients to develop consumer insights, increase visibility, acquire more customers and drive sales. Whether launching a new game, music, sports, travel or other application, App-Promo is there to help you succeed. For more information, please visit http://www.app-promo.com

About Ipsos

Ipsos is among the most trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services – guided by industry experts and bolstered by advanced analytics and methodologies – in advertising, customer and employee loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services. For more information, visit, http://www.ipsos-na.com

http://www.prweb.com/releases/2011/3/prweb8195559.htm

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