Social media marketing has quickly become a necessity amongst companies around the world. With billions of daily users, the chances of your company gaining recognition in the digital world is greater than ever before. These 20 social media influencer agencies can help you spread your brand further than you ever imagined while giving you tips and tricks to stay on top of the digital marketing world.
Based in Toronto, Canada, App Promo is a digital marketing agency that specializes in mobile marketing, social media marketing, and digital strategy.
The role: Similar to a search engine optimization (SEO) specialist, only confined to the Google Play Store and Apple App Store environments, ASO specialists are responsible for landing their clients as close to the top of the results page in relevant searches as possible.
A relatively new discipline within the mobile marketing industry, ASO specialists can increase an app’s search ranking by adjusting the description, icon, video and image previews as well as other elements when presented in the Apple App Store and Google Play Store.
“It’s a lot of data analysis; you’re comparing the app with its peers,” explained Gary Yentin, chief executive and founder of Toronto-based mobile marketing agency App Promo. “If you’re an application in the calendar space, you’re going to be mapping yourself against competitors in the calendar space, seeing what their keywords are, seeing how they rank, seeing what they wrote in their description, each of which is a data point you can use to evaluate your own application and hopefully increase its ranking.”
While there are some Canadian firms that specialize in ASO services, the majority of the industry operates within larger mobile or digital marketing agencies.
Salary: As a specialty within the mobile marketing industry, ASO specialists typically command a higher than average salary. “It would probably start around $50,000 [a year] and it can go up to $150,000, but it’s based on what you bring to the table,” said Mr. Yentin, explaining that an employee’s results are very easy to measure. “It’s driven by success, because you can show what you’ve achieved based on your campaigns. If they can show positive results they can [command a] higher salary.”
Education: The Apple App Store and Google Play Store are themselves hardly older than 10 years, and ASO has only really become a stand-alone profession in the past three or four, Mr. Yentin said , meaning there are few formal standards and educational programs.
Instead, the industry typically requires practitioners to have a university-level education in either computer science or marketing, and some experience in either SEO or mobile marketing more generally. “The best training in this field is hands-on training,” Mr. Yentin said.
Job prospects: While there are few companies that only offer ASO services, many larger mobile marketing firms have incorporated the service in recent years.
“There’s a lot of technology, app development, app marketing companies in Canada, but the reality is to have a successful business you need to be global. There just isn’t enough business in ASO in Canada to sustain a company of three to five people,” Mr. Yentin said.
Mr. Yentin does, however, believe that career opportunities will only increase as practitioners further establish their services as a competitive necessity within the wider mobile marketing industry.
Challenges: There are two primary challenges that ASO specialists contend with, first and foremost being the gradual nature of the work. “People want to see instant results, and like SEO, ASO takes time,” Mr. Yentin said.
Another significant challenge, according to Mr. Yentin, is the ever-evolving arena in which ASO specialists work, as Apple and Google can make changes to their search algorithms at any time.
“You’re at their beck and call,” he said. “You really have to be up to date on what they’re doing … If you’re static in this environment, you’ll fail.”
Why they do it: ASO specialists typically have a passion for digital marketing and enjoy the added challenges that come with the confined space of the App Store and Play Store. “You can make small suggestions that have big results,” Mr. Yentin said. “It’s very rewarding to see how what you recommend produces results.”
Misconceptions: Mr. Yentin says many still confuse ASO and SEO, even within the digital marketing industry. Furthermore, he suggests many in the industry fail to appreciate how the practice differs from other roles that fall under the mobile marketing umbrella.
“It’s a specialty, you can’t just generalize it as mobile marketing, you need experience to do it,” Mr. Yentin said. “Saying any mobile marketer can do it is a misnomer; you need to earn your stripes by doing it on a regular basis.”
@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.
We would like to thank you by offering a complimentary 2017 App Checkup.
The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.
WASHINGTON, Oct. 20, 2016 /PRNewswire/— Clutch has published a report announcing the leading digital marketing agencies, full-service digital agencies, web designers, and mobile app developers in New York City. Though each category has unique requirements, all of the companies were evaluated on their experience, market presence, and ability to deliver.
Digital Marketing Agencies: Taktical, Social Diva Media, App Promo, Digitalux, CommonMind, WEBITMD, SEO Image, Column Five, Greater Than One, Main Street ROI, Trace Media Marketing, R2integrated, Moburst, AMP Agency, and LSEO.com.
Full-Service Digital Agencies: R2integrated, Blue Fountain Media, Momentum Design Lab, Greater Than One, Blue Water, Moburst, Avex Designs, The Mechanism, AMP Agency, KOUNTERATTACK, Bowen Media, PBJ Marketing, SmartNet Solutions, The Wonderfactory, and The Byne Group.
Web Designers: Lounge Lizard, Big Drop, Blue Fountain Media, MOBIKASA, IdeaWork Studios, Ruckus, MAXBURST, Bowen Media, Your Majesty, Dotlogics, R2integrated, DOOR3, The Mechanism, DotcomWeavers, and Benjamin Marc.
Mobile App Developers: DMI, Dom and Tom, ArcTouch, Fueled, Fuzz, Five, Worry Free Labs, Prolific Interactive, Small Planet Digital, MOBIKASA, Majestyk, Intrepid, 3 SIDED CUBE, Blue Label Labs, and SFCD.
“Every business in 2016 will require one or more of these services in order to differentiate themselves, establish a brand, or grow their audience,” said Alexa Rosenstein, business analyst at Clutch. “New York City has set an extremely high bar for quality and expertise, and these agencies are standouts in their field.”
These companies were selected based on qualitative and quantitative factors. Clutch analysts interviewed the companies’ past clients to learn how the firms approach challenges, develop strategies, and execute campaigns.
Clutch’s research on agencies in New York City is ongoing, and we encourage interested companies to apply to be included in future coverage.
A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.
@AppPromo would like to they thank you to our old customers and look forward to meeting our new customers. For the months of September , October and November2016 enter the code Autumn 2016 in the Promo Code on our contact page, or email us email@example.com with the headline Autumn Promotion and you will automatically receive 16% off our App Strategy, Monetization and ASO Services. (Expires 11/30/2016).
@Apppromo is always looking for new and creative ways to promote your applications. We wanted to share a huge success we recently had with our client @Emojitones (if you have a chance download the application http://www.emojitones.com you will love it!). Being featured on the Reuters Billboard in Times Square was a huge win and received great press coverage and a great response and engagement over @Emojitones social channels, not to mention the most important a HUGE increase in downloads!!
Our April’s Fool gift to you – For all clients who sign up for an app marketing campaign in the month of April, App Promo will bonus all new clients that their application will be featured on the Reuters Time Square Billboard. A great way to get your app noticed and promoted in New York City!
@Apppromo is very excited to be working with @giftagramTo Giftagram sends thoughtful gifts from your iPhone–no address required!
In 3 clicks, send gifts to family, friends and colleagues using only their email or phone number. When the recipient accepts, they provide their address and we deliver your gift in a Giftagram box.
Giftagram teams up with Toronto’s best retailers to offer a wide range of gifts including massage treatments from Hammam Spa, ping pong games at SPiN and biscotti made by Forno Cultura. There’s also a curated selection of flowers, champagne, cupcakes, electronics, jewellery, cosmetics and more. New gifts are added all the time!
Send thoughtful, high-quality gifts for every occasion from birthdays and anniversaries to thank yous and get betters. With only a phone number or email, Giftagram turns the click of a button into a gift at their door.
Millennial internet users in Canada are well armed with smartphones—77% have one—and becoming a robust set of tablet users as well (33% penetration), according to research from App Promo and Tapped Mobile conducted by BrandSpark.
For more information on the survey, please check out www.mobilepersonas.com or tweet us @Mobilepersonas