Start the New Year with an 2017 App Check -Time limited offer

@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.

We would like to thank you by offering a complimentary 2017 App Checkup.

The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.

2017AppCheckup

CleverTap and App Promo announce global app marketing partnership

thMay 3, 2016

[prMac.com] San Francisco, California – CleverTap, a next generation mobile engagement platform, with more than 1500 customers globally, today announced a global partnership with App Promo an award wining app marketing and promotional agency that help developers succeed in the discovery, downloads and monetization of mobile applications. The partnership will give access to all of App Promo clients CleverTap’s mobile engagement platform. Developers will now have immediate access to CleverTap’s world-class analytics to create more personalized mobile experiences and increase user engagement.

“With developers creating apps from all around the world, it was key to find an app marketing agency that is able to help market their applications not just in the US AppStore but from a global perspective,” said Sunil Thomas, co-founder and chief executive officer at CleverTap. “For us, partnering with App Promo is a great way to help developers with a full 360 approach to app marketing from discovery to download to engagement.”

For App Promo, the partnership significantly enhances App Promo’s post app launch marketing, guiding clients to focus on engagement and retention. “Offering our clients the CleverTap’s SDK now allows them up to 1 Million monthly events at No Charge, with unlimited messaging and MAUs,” said Gary Yentin, CEO of App Promo. “Now we can help developers not only with the launch of the application but also follow up with post launch engagement, retention and monetization strategies – focusing on the business of the application.”

About CleverTap:
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more, visit CleverTap online or follow on Facebook and Twitter.

Since our launch in 2010, App Promo has helped hundreds of app developers, brands, advertisers and content providers in the business of mobile applications, taking their apps to the next level. We understand that each app is unique and each application is a business. App Promo creates custom marketing and advertising solutions to ensure that apps are discovered, downloaded, engaged with and monetized. All Material and Software (C) Copyright 2016 App Promo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###

Gary Yentin
CEO
Canada
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5 Mobile Success Tips for App Store Optimization


Screen Shot 2016-01-10 at 3.10.13 PM

What is App Store Optimization and why is it important for a successful mobile product launch? App Store Optimization (ASO) is the process of improving the visibility of your mobile app in the IOS or Android App Store and increasing organic downloads.

App Store Optimization is considered one of the most important steps in creating your mobile marketing campaign. With over 2 million apps featured in both the IOS & Android App Store, enhanced discoverability of your app can make the difference between the success or failure of your app.

Tip #1 Define Your Product: The first ASO tip is to define your product and your target audience. Regardless if you are building a game, utility or a communication tool, the key to your app’s success is to understand what you are building and why it will benefit your user.

Tip #2 Naming Your App: What’s in a name? EVERYTHING! Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it’s developed.

Key Success Factors

  • Title – The keyword placed in the mobile app title should be the one with the heaviest search traffic. It’s important to research the keyword that best describes your app and will drive the most traffic to your App Store page.
  • Keywords – To improve your search engine ranking, you need to research which keywords are most relevant to your App Store category and your target audience. We recommend that you monitor your competitors App Store page and chosen keywords to optimize your ASO strategy.

Tip #3 The Power of an App Icon: If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding; both on the home screen of the users devices and in the App Store where they make the decision to download your app.

Users typically make app choices based on icons – similar to how they often judge a book by its cover. With mobile download behavior being very impulsive, it’s extremely important that your app icon stands out and is visually creative. We recommend that you A/B test your App Store icon and screenshots first before making a final decision.

Tip #4 Sell Your App With Vivid Screenshots: Outside of your app icon, the most powerful visual elements of your product page within an App Store are your screenshots. People are more visual in nature and when a user visits your app page or any other mobile product property you have online – such as a landing page, or social network page – the user will gravitate towards your icon and screenshots before reading any copy describing your app. You must be strategic with the selection of your screenshots. Review other popular apps screenshots for tips and ideas.

Tip #5 Write an Effective Product Description: One of the most important selling tools for your mobile app is your App Store description of your product. Writing about your product can be a challenge, especially when faced with a blank page, and you’re more inclined to write code than marketing copy.

We recommend you write a short, succinct description of your app that answers these questions:

  • What is your app?
  • What does it do?
  • Why should I care?
  • Why are you different?

We call this the elevator pitch because you should be able to articulate your app description in a few sentences, two or three at the most. Readers should be able to get a clear picture of what your app is all about and most importantly, why they should download it from the App Store.

If you follow these five important App Store Optimization tips, not only will it increase your discoverability in the App Store but increase your chances of making your mobile product launch a success.

Plaza App Welcomes the World to the Toronto 2015 Pan Am Games

FOR IMMEDIATE RELEASE

PLAZA APP WELCOMES THE WORLD TO THE TORONTO 2015 PAN AM GAMES

Download The App To Discuss the Games, City Hot Spots & How To Avoid Traffic!

plaza app

(Toronto, ON) June 30, 2015 – With over 10K downloads since its launch this past May, Plaza App welcomes tourists and locals to share in all the discussion over the next two weeks for the Pan Am Games. Available in the App Store, it utilizes user generated comments, discussions and recommendations on what to do, where to eat, what’s happening at the games and most importantly how to avoid traffic while Toronto plays host to the world.

“Plaza App was created as a way for users to share content locally as well as globally,” said Spencer Graham, Founder, Plaza App. “What better venue than the international gathering of the Pan Am Games to showcase how technology and people can join together to partake in this global event.“

Created in Red Deer, Alberta, Plaza App launched in Canada in May followed by the USA, and is the destination for local and global conversation on the issues and topics most important to people. Join the conversation and download the Plaza App for you iOS Tablet or mobile device.

Plaza App Special Features:

  • Feeds from your city or from anywhere around the World
  • Choose from Hundreds of Avatars that best represent you
  • Post in local city or world categories
  • Use text, audio, photo and video to express yourself
  • Easily switch between public and anonymous posting modes
  • Create niche local categories to communicate in
  • Follow other users and friends anonymously or via Facebook
  • Change cities and see what’s happening somewhere else

Note: App Store is a service mark of Apple Inc.

– 30 –

About Plaza: Plaza is the dynamic new social network that brings your city to life!  Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You may choose to post either publicly or anonymously. http://theplazaapp.com
Facebook
https://www.facebook.com/theplazaapp

Twitter
https://twitter.com/ThePlazaApp

Media Contacts:
Gary Yentin
App Promo
gary@app-promo.com
416-464-2223
Nikki Lamb Tudico
Lamb Creative Group
nikki@lambcreativegroup.com
416-878-2250

We #Love #Apps – Valentines Day 2015 Promotion

App Promo

@Apppromo LOVES #ASO!

Share with us the applications you #LOVE and @Apppromo will offer a 15% discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all of our marketing efforts (ads, search, social media) and it is the first thing customers see when then come across your app within the app marketplace

Don’t miss out on this Loving promotion! 

                                           @Apppromo LOVES #AppPreviews

We’re pleased with the successful launch of our App Preview service. The reviews for the service have been great. Our script-to-screen process covers it all – from storyboard and graphics to original video (if needed) and professional voiceover.  Check out our work at on the @Apppromo website  HERE   and we are pleased to offer a  15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote for your application.

App Promo will be attending and featuring their #ASO and #AppPreview packages and well as showcasing some of their clients at this year’s Mobile World Congress in Barcelona March 2-5, 2015. Contact us to schedule a meeting, or tweet us @Appromo to meet us, we would love to hear from you. Contact Us
Astrochicks is announcing the launch of their new radio podcast series, Astrochicks: Where the Stars Collide, featuring Celebrity Astrologers Jacy Nova & Patty Kamson, produced by Paul Robinson. The radio show is a spin off the popular gossip blog, Astrochicks.com that serves juicy gossip with a cosmic twist. Make sure you check out the podcast at:-     http://astrochicksradio.podbean.com/

 

A clear understanding of specific audiences — and how to reach them —  can make or break a new app.  The 2015 Mobile Personas Study is a comprehensive analysis of mobile behavior, attitudes and trends to help agencies, brand marketers and manufacturers develop effective mobile strategies. Now available for the US and Canada!
Click for more information
Copyright © 2015 App Promo All rights reserved.
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Mobile Insights 2015 –  A Recap of CES 2015 with Implications and Insights for the New Year

Welcome to 2015 and the year of ???

Jan16

App-Promo and Tapped Mobile have survived the madness of CES 2015 and are pleased to present a curated half day morning session on Thursday January 16th at the TIFF- Bell Lightbox, recapping CES 2015 with a panel of the top digital executives in Canada discussing implications from CES and insights into how they see the year ahead unfolding.

Enjoy a cup of coffee, light breakfast, and come in from the cold to warm up with Mobile Insights 2015.

Event Overview
8:30 Registration, Networking, Coffee and Light Breakfast

9:00 Welcome and Opening Comments.
Jed Schneiderman, CEO TappedMobile
Gary Yentin, CEO App-Promo

9:15-9:30 CES 2015 Wrap Up

9:30-10:00 Agency Insights
Jake Norman, CEO Mindshare Canada
Bruce Neve, CEO Starcom MediaVest
Will Pate, VP Digital Strategy, M2 Universal
Matt Di Paolo, Managing Director Digital Innovation, Sidlee
Moderated by Jed Schneiderman, TappedMobile

10:00-10:30 Brand Insights
Jonathan Dunn, Associate Director Sales Marketing, Bell Digital Media
Rahul Raj, VP Marketing of Ecobee
Mark Childs, Chief Marketing Officer, Samsung

Moderated by Gary Yentin, App-Promo

10:30-10:45 Mobile Personas 2015
Mark Baltazar, Vice President, Brandspark International

10:45-11:00 Recap and Questions and Answers

Registration Information

Registration is limited to the first 100 registrations and is free for qualified agencies, brands and digital innovators.  Simply click on  bit.ly/Mobileinsights2015 to register

SecurifyApp makes it safe to be Home Alone during this holiday season

Global emergency response app immediately alerts the authorities while sharing your location.

Securiy Icon

Securify Icon

PRLog – Dec. 9, 2014 – NEW YORK — More Americans fall victim to accident, theft and crime during the holidays than any other time of year. Securify mobile app for iOS and Android, brings emergency response into the 21st Century, enabling users to alert authorities within seconds while simultaneously sharing critical location and additional information (text, audio, images). Securify delivers a new level of safety and security for the entire family – whether at home or on the road. The app is particularly valuable for travel and any time users find themselves in an unfamiliar location.

“We cannot rely on yesterday’s technology while reporting today’s emergencies. Securify understands that every emergency has to be treated differently so all this information is necessary to provide a better and more effective service.” said Carlos Gotlib Micha, CEO of SecurifyApp.com

Securify allows you to accurately and precisely provide authorities with information (location- GPS, audio, images) about any type of emergency in seconds. The app displays real-time information about the progress of the emergency alert.

APP BENEFITS
Time:
 Reporting less than 5 seconds means faster response times for your emergency.

No speaking: Silence is golden, especially in certain emergencies. With Securify help is only a tap away.

Real-time feedback: Stay calm and informed with the progress of your alert.

Agents: Feel you need an agent? If you want to speak with someone, they’re just another tap away.

Recording: Enable 1 minute silent recording so agents can better assess your situation. You can also send as many voice notes, as you need.

Pictures: A picture is worth 1000 words; share your images with an agent for more accurate help.

About Ububble
Ububble is the mobile development company behind the Securify Application. Privately owned, Ububble is an industry specialist in global safety and security, working the government of Mexico, while focusing on developing mobile apps that help consumers live safer worldwide.

The SecurifyApp can be downloaded from the Apple App Store at www.bit.ly/SecurifyIOS and the Google Play Store at www.bit.ly/SecurifyAndroid

For more information, please visit www.securifyapp.com
View our promotional video at www.bit.ly/SecurifyVideo
Like our Facebook page www.facebook.com/securifyapp
Follow us on Twitter @Securifyapp

For Media Contact and further information:
Nikke Slight, @Apppromo
e:  nikke@app-promo.com
m: 1-917-971-7169

Legend of HeroesXIII is No.1 Card Game in App Store

@Apppromo is proud to be working with our client @HeroesXIIGame. It was was great to see the app rise to the No.1 position of the Card Games in Hong Kong for its launch weekend (May 31-June 1). Much more to come with the official @E3 launch in LA next week.  Its going to be a busy week, so if you are @E3 drop by our Booth in the Gaming and Social Media Pavilion (Booth 2623) to get some swag! and don’t forget to come to the official launch party- bit.ly/1m101yh HeroesXIII

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