TIP: Target Your Audience with Paid Media

Be sure that you understand who your demographic is and use this to position your paid media spends. AdWords, Facebook ads and similar all allow you to focus in on gender, age, education and even interests. Use the analytics you have gathered to determine who your audience is and leverage this knowledge to better target your ads so that you increase their effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

App-Promo selected by DMR Partners to participate in Advertising Week 2013-NYC

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@Apppromo is proud to be selected by DMR partners as an exhibitor during Advertising Week 10th Anniversary.  This is an unique opportunity to present our platform and services to the world’s premier gathering of marketing and communications leaders.

Day/Track:  Mobile Track on Monday Sept 23rd
Time: Exhibit will be up for the entire day from 8:30am to 7:00 pm
Location: The Hall at The Times Center-242 West 41st Street, New York, New York, 10036

Looking forward to meeting friends, clients old and new :) at the event.  Tweet us @Appromo to meet us !

 

TIP: Get More Bang For Your Buck With Mobile Ads

Invest in paid media on mobile devices to maximize the cost per download. Ads on mobile provide one click to download and will be more likely to click on an ad featuring a mobile app while on their smartphone.  Mobile click through rates are nearly 3 times what you can expect from online ads.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Are you COPPA Compliant?

Are your apps targeted at kids, or do they have features that might attract a kid’s attention (such as a cartoon element?) Read the App Developers Alliance COPPA FAQ  to see if your app falls under the updated COPPA regulations, which go into effect July 1. For a quick run-through, click to watch our videobelow.

You can read the guidelines released by the FTC here.

TIP: Split Test Your Facebook Ads

Split test your ads on Facebook by making slight modifications to your original ad concept. Often times running the same ad copy and call to action with a different image can produce completely different results. Make the change and watch the reports to analyze the impact and keep those that work. Don’t settle for anything less than 0.03% CTR but also dont’ pull the ad too early. Give it at least 50 clicks before you make the call.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

What’s in a Name? Everything!

ASO 5-Part Series: Part 2 – App Name

It goes without saying that the name of your app is extremely critical. It is the first place metadata is collected for all search engines and will be the branding for your product for its existence (unless you are brave enough to risk a rebranding which could result in a loss of users). It also factors into the decision making process a potential downloader uses to decide whether to get your app

Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it is developed. The initial reaction with a name is to get creative and make it personal but this is the exact opposite of what you should do if you wish to optimize discoverability for your app.

When determining the name for your app you will want to be less emotional and more logical. You will also want to err on the simpler and straightforward side of things. Your name should reflect the functionality of your app in some way.

The best place to start when considering a name for your app is to make a list of search terms your potential users will use to find an app that has functionality like yours. You can create this list of keywords by doing some research yourself and leaning on some digital tools for some help.

Research Resources

  1. App Store Search – Go to the app store and search for apps that are similar to you. What words do you find yourself using? What terms are bringing up results?
  2. Google Search (or other Online Search Engines) – Similar to the app store search, use online search engines to help you determine what search terms you are using and what search terms produce results for brands and sites and apps that are similar to yours.
  3. Ask People – Ask people what terms they would use to search for your app. Also ask them to describe your app and even go as far as ask them to give it a name. Be sure not to just ask friends and family but other people in your network.
  4. Competition – Look to the competitors in your category to see what terms they are using and use them as inspiration for your potential name list. Look at both their names and their product descriptions.

Online Tools

  1. Google Keyword Tool – Using the Google Keyword tool you can either enter the URL of a company or brand that is similar to yours to be presented with possible keywords or enter a starting term to get some suggestions in return.
  2. AppStoreRankings.net – AppStoreRankings is a great resource to use for creating metadata for your app. This premium online tool let’s you spy on your competitors and also helps you understand which keywords will perform best in the app store environment by associating a traffic score to each.
  3. AppNique – Like AppStoreRankings, this company offers premium services to help provide suggestions for search terms for your app.

Starting with a list of keywords will help ensure that your app is rooted in search – a key discovery method for users. It will also help make sure that your app name is incorporating terminology which people attribute to your app’s main functions. In addition, you will be able to leverage this list for your product description which we will tackle in a later article in this series (Part 5).

Once you have this list of keywords, you can use them to create a name. In some cases, using some of the actual keywords in the name will make better sense. For example, if your app is a calculator app then you will most likely want to include the words calculator or numbers or math in the app name. For other app categories, like in the case of games, you may wish to use these keywords as more of a sub-title. For example Move and Shake – a Puzzle Game for Kids.

Using a sub-title in your name is a great strategy to include more metadata for your app but will also help to clarify an app that is given a more creative name for branding purposes.

Choosing the right name is a critical component of application development. With the help of this ASO exercise, you will improve your chance of selecting a name that will work for you rather than work against you.

TIP: Marketing is Not a One-Time Thing…Keep It Going

Unless your app is related to a one-time event, your marketing needs to be more than just a big splash at launch. Make sure you create and maintain a marketing strategy that continues to work for the life of your app. Schedule announcements. Align contests and promotions with calendar events and holidays. Keep your social networks alive by communicating often.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Be Your Own Promoter

Word of mouth is still the most powerful type of marketing we have in today’s technologically advanced world. Make sure that you are spreading the word about your app to everyone you come into contact. Add a download call to action in your email signature. Put a QR code on your business cards, mailings and other paper collateral. Anywhere you now have a web URL make sure you also have your app mentioned as well.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Change Your Icon to Mark Holidays or Events

Your app icon is a powerful marketing vehicle. Don’t be afraid to update your app to reflect seasons, events and holidays to mark the occasion and add to some homescreen excitement for the user. Bundle these icon updates with your app releases. Have some fun, but be caeful not to steer too far away from your original icon people so you don’t confuse them.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Events

New App Store Optimization Packages

Latest Tweets

App Store Optimization: Write an effective product description https://t.co/7vIyi4z3ro https://t.co/TfDjcqJkbP
App Promo is hosting Dissecting your app marketing budget; Secrets and Lessons to learn. Would you like to attend? https://t.co/cgemTa60XH
Quibi dies, Snapchat soars, Halide upgrades for iPhone 12 – TechCrunch https://t.co/kWTi4TnZxa
Google removes 3 Android apps for children, with 20M+ downloads between them, over data collection violations https://t.co/rIe8UEjPRO
Dissecting your app marketing budget; Secrets and Lessons to learn https://t.co/eIIjdPIkGu
Japan accounts for almost a quarter of global mobile spend from App Store and Google Play https://t.co/2tZY0kPjrM