Thought leadership event offers actionable insights on the Canadian Mobile Market

Ottawa, Ontario (Vocus/PRWEB) March 10, 2011

bitHeads, the one-stop-shop for mobile product development, today announced it’s sponsorship of the first ever Mobile App Madness Conference, a thought leadership event offering actionable insights on mobile applications, smartphones, tablets, e-readers and all things mobile. The event will take place on Thursday March 31, 2011 from 8:30 am – 11:00 am at the Thompson Hotel, Toronto, Ontario, featuring speakers from Ipsos, bitHeads, App-Promo, TimePlay Entertainment and Sympatico.

“The mobile channel provides a wealth of new revenue and marketing opportunities for service providers, retailers, marketers and advertisers, however they are often overlooked because of information gaps,” said Jeff Bacon, bitHeads. “We have brought together the best in market research, development and mobile promotion in Canada to demystify the channel and provide clarity on the current and future Canadian mobile market”

Among the areas the program will cover are market trends that are transforming the Canadian mobile ecosystem, developing mobile products that influence markets and create value and application marketing and promotion strategies that increase rankings and drive downloads.

The program will feature:

•Ipsos discussion featuring the first public presentation of the initial results from their new    Mobil-ology survey on the state of the Canadian mobile market including applications, smartphones, tablets, and e-readers.
•bitHeads session on mobile application development and panel featuring case studies of TimePlay Entertainment and other companies for whom they have built applications that create value and deliver results.
•App-Promo discussion on best practices for application marketing and promotion—including case studies from Sympatico and leading brands that have used PR, social media, SEO/SEM, and paid media to build awareness and drive downloads of their applications.

Who should attend?

Senior leaders, decision makers, media and emerging players from all parts of the marketing and advertising ecosystem who are interested in mobile are invited to attend. This includes:

•Agencies
•Brands
•Marketers
•Publishers
•Media

Registration for Mobile App Madness is FREE but space is limited:

http://mobileappmadness.eventbrite.com

Folllow us on:

•Facebook: http://www.facebook.com/pages/Mobile-App-Madness/195106110509895

•Twitter: http://twitter.com/#!/appmadness

About Mobile App Madness

Mobile App Madness will take place on Thursday March 31st (8:30am – 11:00am) in Toronto at the Thompson Hotel. Registration is free but space is limited. The event will offer participants the opportunity to connect with experienced mobile professionals who have created, developed and distributed but more importantly made money from mobile applications. For more information and to register, please visit; http://www.mobileappmadness.com

About bitHeads

bitHeads is a trusted software for hire firm that builds award-winning mobile applications as a behind-the-scenes partner to companies like RIM, New York Times, E*TRADE, EMC, Rent.com (eBay company), Fandango, HP and many others. Organization and agencies engage bitHeads to accelerate and de-risk the creation of industrial-strength applications (Apps) for demanding and critical markets. Our Canadian based team of software experts takes full responsibility for application creation from design to delivery or works as a flexible extension of your in-house department. Talk with us about your application requirements and let us demonstrate how bitHeads can quickly deliver a great product to market for you. http://www.bitheads.com

About App-Promo

At App-Promo, we have helped developers, brands, agencies and app stores build visibility and drive sales for their mobile Apps. We work closely with our clients to develop consumer insights, increase visibility, acquire more customers and drive sales. Whether launching a new game, music, sports, travel or other application, App-Promo is there to help you succeed. For more information, please visit http://www.app-promo.com

About Ipsos

Ipsos is among the most trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services – guided by industry experts and bolstered by advanced analytics and methodologies – in advertising, customer and employee loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services. For more information, visit, http://www.ipsos-na.com

http://www.prweb.com/releases/2011/3/prweb8195559.htm