If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and  Read the Discoverability white paper here