The holiday season is here (only 70 days till Christmas!)   Now is a great time to make review, update and make final plans for your holiday app promotions. The holiday time is one of the busiest and most expensive time for app acquisition. It also can be one of the best times with consumers having purchased and received new devices and are looking for apps and content for these new devices. With proper planning, social media can be one of your best acquisition tools during this period.  Consumers love to show off their new toys and also make recommendations on how they are using them.  Don’t underestimate the power of earned media which can get you great results a reasonable prices.