Worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021, according to preliminary Sensor Tower Store Intelligence estimates and projections through June 30. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.

Although spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019