App Promo is thrilled to be doing a workshop focusing on the business of apps: marketing and monetization at the infamous and industry leading Cannes Lions Festival in France. The 1 hour workshop entitled “The Secrets on being a No. 1 App and Not Losing Money!” will provide participants the tools and the secrets of App Marketing and Monetization.

It is never to early to plan a marketing and monetization strategy and is recommend to begin prior to development  (one of the first secrets that will be shared). Often times, advertisers and brands know they want an app and rush into development without the business of app marketing, (understanding the cost of acquisition of a customer and the lifetime value and revenue from that customer. Mastering mobile advertising, (how to buy and how to earn the best eCPM), while getting the best conversion rates for freemium applications will be another secret that will be shared.

Inspiring Creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the greatest industry honours are bestowed; where those pushing creative communications forward are celebrated. Join us at this year’s Festival: 17 – 23 June 2012 in Cannes, France.

Use our contact us form to request a copy of the presentation.