@Apppromo very excited to be selected by @advertisingweek to be an Exhibitor for the Mobile Track on Mon 9/23 #NYC. Check out the enclosed exhibitor map to find out where @Apppromo is located and make sure to stop by and meet and greet Gary Yentin or Nikke Slight for some tips on #ASO (App Store Optimization) as well as some special prizes.
App-Promo is very proud to be selected as an exhibitor for Advertising Week 2013. App-Promo will be exhibiting in the Mobile Showcase on Monday September 23rd, 2013 at the Times Centre in NYC. App-Promo also be attending the seminars and booking meetings for the week of Sept 23-27. Looking forward to meeting clients new and current as well as friends so please tweet out to us @Apppromo to book time with our team!
App-Promo was recently interviewed by @Techvibes on the Backlash Against In-app Sales and how it is affecting the mobile app industry. You can find the complete interview below:
@Apppromo was proud to present today at MobilePersonas-The New Canadian Family in Toronto, With an audience well over capacity, the room was filled with top canadian agencies and brands. Lots of questions were raised and answers and the summary of the day can be reviewed by the enclosed presentation-Mobile Personas 7/25. The full report is available at www.mobilepersonas.com
Insights on Key Mobile Consumer Segments in Canada to be discussed at launch event of research report in Toronto on July 25th, 2013 at TIFF Bell Lightbox.
Toronto, Ontario (July 8, 2013)- As mobile becomes an increasingly important part of everyday life for Canadians, there is a much greater need for advertisers, publishers and brands to gain Canadian specific insights into those who use mobile. In response to this need, App-Promo, BrandSpark International and Tapped Mobile have partnered to conduct a detailed research study on the mobile habits of three key Canadian personas: Mobile Moms-The Hockey Mom, Digital Dudes-The Digital Dad, and Millennials-The Young and Wireless. The research looks at how these demographics use their devices and which channels are the most effective for reaching them. The study also provides key insights on how these demographics can be accurately targeted by brands and agencies.
“Through the Canadian Mobile Persona study, marketers, brands, publishers and agencies will be able to better understand how mobile is used as a media channel and how to use it as a platform to reach and engage with their target audience(s)” agreed Gary Yentin, CEO of App-Promo, Mark Baltazar, Vice President of BrandSpark International, and Jed Schneiderman, President of Tapped Mobile, the three partners behind this research report.
The complete study is available in a comprehensive report that will be available July 25th, 2013 covering insights for each key segment:
◦ How these Canadian personas use their mobile devices and why it matters to marketers
◦ The behavioral and attitudinal differences between smartphone and tablet usage
◦ The key differences between iOS and Android users that will impact your marketing plan
◦ The type of apps you should be advertising on to reach your target market
◦ The role of mobile for shopping along the path to purchase
Insights from this study will be presented at a launch in Toronto on July 25th, 2013 at TIFF Bell Lightbox from 9:30am-11:30am. The event is by invitation only and limited to the to the first 150 participants. More information can be found at the website www. mobilepersonas.com
For Further information and all other media contacts:
Gary Yentin
gary@app-promo.com
@Apppromo
@Apppromo is proud to be selected by DMR partners as an exhibitor during Advertising Week 10th Anniversary. This is an unique opportunity to present our platform and services to the world’s premier gathering of marketing and communications leaders.
Day/Track: Mobile Track on Monday Sept 23rd
Time: Exhibit will be up for the entire day from 8:30am to 7:00 pm
Location: The Hall at The Times Center-242 West 41st Street, New York, New York, 10036
Looking forward to meeting friends, clients old and new 
at the event. Tweet us @Appromo to meet us !
@AppPromo #CanadaDay special promotion. Tweet us and receive a #Free #ASO evaluation for your #IOS or #AndroidApp. Promotion good to 7/5/2013. Happy Canada Day to all our followers!
Cheers~ Eh~
The results from this year’s Annual App Developer Survey showed the tenacity and long term success of app developers.
81% of app developers said that they would not abandon their app despite the same amount not making enough money to support a standalone business. Like last year, app developers are having a hard time breaking even with their app, but we saw that those developers that stick it out and market their app (3 years+) are seeing some great success, some earning over $500,000+.
The tenacity and long term success reminded us of the story the Little Engine that Could which inspired this year’s Infographic found below.
For a full review of results from our 2013 App Developer Survey, download our Free white paper “Slow and Steady Wins the Race”.
Thanks for all those who attended the #mbootcamp today in Toronto, Ontario. As promised, please find enclosed a link to the presentation deck. As a thank you for all those who attended, if you download the deck and follow us @Apppromo, a random draw will be made and some will win a free @Apppromo ASO Package. See it pays to listen 🙂
