Check out this video by Dice Network interviewing Gary Yentin at AnDevCon II following up from App Promo’s presentation on Android Marketing & Discovery. Gary focuses this interview on how to develop a paid media strategy to increase discovery of your mobile app.

The number one problem every app developer has is how do they get people to actually discover their app. In a very popular session at the Android Developers Conference (AnDevCon) in Burlingame, California, Gary Yentin, CEO and Founder of App-Promo talked about paid media as being the most effective way to get people to download and use your mobile app.
Yentin explained that getting paid media to work for you is a science. You need to constantly work it and measure and test and play with your creative.

Mobile Industry Review caught up with Tom Emrich at BlackBerry DevCon Americas 2011 where App Promo was a sponsor and speakers for the event.  Tom breaks down what App Promo is all about and why developers need to focus on app marketing to succeed.

http://youtu.be/VNt1OtjqmvM

Crackberry.com met up with App Promo’s Tom Emrich at BlackBerry DevCon Americas where we were a sponsor and speakers at the event. Tom gives a rundown of what App Promo is all about.

You can check out the video interview on Crackberry.com.