For those who were unable to attend the #Toronto event of July 18th on #AppRetention and #App Engagement, enclosed are a copy of the slides. Please feel free to download them and reach out to @AppPromo with any questions comments and ideas! Enjoy the Summer! 
@AppPromo CEO, Gary Yentin comments on the #PokemonGo Craze and what it means to re-energize the @Appstore. Click on the image below to see the video behind the story.
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July 05, 2016 07:00 ET
TORONTO, ONTARIO–(Marketwired – July 5, 2016) – Leading mobile engagement and analytics platform @CleverTap and Toronto app marketing expert @Apppromo are hosting Canada’s mobile thought-leaders in an interactive presentation and Q&A session July 18th, to share the newest growth marketing strategies.
Join @Apppromo and @CleverTap for a jam packed morning filled with the secrets of mobile app discovery, distribution, marketing and live customer segmentation.
https://www.eventbrite.com/e/app-retentionengagement-canadian-focus-eh-tickets-26086229615
You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and App Promo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.
Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization
Seminar Limit 50 people, and best of all its Free!
Schedule
8:00-9:00 Breakfast and Networking
9:00-9:30 Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement -Sunil Thomas, Co-Founder & CEO, CleverTap
9:30-10:00 Panel Discussion: Canadian case histories of App that are doing it right. -Jed Schneiderman-CEO Tapped Mobile, Marina Mann, EatSleepRide
10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application – Kundan Joshi, TheAppLabb
10:30-10:45 Coffee Break
10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo
11:15-11:30 Question. Answers and Good byes 🙂
WHEN
Monday, July 18, 2016 from 8:00 AM to 11:00 AM (EDT) – Add to Calendar
WHERE
TIFF -Bell Lightbox – 350 King Street West, Toronto, ON M5V 3X5
About CleverTap
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.
About App Promo
Our mission is to educate, equip and assist app publishers (developers, brands, advertisers and agencies) in succeeding in the business of applications. Since our launch in 2010, we have helped hundreds of developers, brands, advertisers and content providers take their app to the next level. We understand that each app is unique and create custom solutions to help make sure that we are meeting our clients objectives. Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us @Apppromo
CleverTap and App Promo invite you for a breakfast and brainstorming session- App Retention, Analytics +Engagement =Monetization in a Mobile First World (Canadian focus 🙂
Seminar Limit 50 people, and best of all its Free! A jam packed morning filled with the secrets of mobile discovery, distribution, marketing and how to increase user engagement with your apps.
You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and AppPromo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.
Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization
The session will be held on Monday July 18th, 2016 at TIFF Bell Lightbox in downtown Toronto. The event will start at 8;00 with breakfast, coffee, tea and networking.
8:00-9:00 Breakfast and Networking9:00-9;30 Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement -Sunil Thomas-CleverTap
9:30-10:00 Panel Discussion: Canadian case histories of App thats are doing it right. -Jed Schneiderman-CEO Tapped Mobile
10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application –
10:30-10:45 Coffee Break
10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo
11:15-11:30 Question. Answers and Good byes 🙂
Organizer of App Retention+Engagement=$$$ (Canadian focus 🙂 eh!
Introducing Search Ads.Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
Search Ads gives every developer the opportunity to promote their app at the top of relevant search results and lets customers download with a single tap. And because Search Ads adheres to Apple’s privacy standards, user information remains private.
Various targeting features will enable deeper discovery of apps, including lesser known or niche apps. By default a user won’t see ads for apps they already have downloaded, and demographic and device location based targeting will give you a new way to target those specific user groups that matter to you.
An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay.
You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.
You don’t need to be a marketing expert. Tell us which app you want to promote and we’ll automatically create your ad and match it to relevant user searches in the U.S. App Store.
If you want more control, Search Ads offers specific keyword selection, audience targeting, and APIs for campaign creation, management, and reporting.
Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Only the same content approved to be in the App Store can be promoted in Search Ads.
At most, one ad per query is shown to users, and any ads presented are based on relevance to the search query. We take a user’s response to specific ads into consideration for future ad selection.
Search Ads will have an “Ad” mark and light blue background so users can identify them as a paid placements.
Search Ads does not profile users based on their search queries, and no data from other Apple Apps – including Health, Apple Pay and HomeKit – is used to deliver ads.
No individual user data is exposed to advertisers, only aggregate campaign delivery information is made available.
No ads will be shown to users whose Apple ID is registered to a minor age 13 or under, or whose account is registered as a Managed Apple ID.
We’ve designed several ad formats optimized for App Store user experience, which we automatically create for you using the title, description and imagery you provided to the App Store. Your app description will be used for ad copy, so make sure it is descriptive and representative of your app.
Our default Search Match feature, will automatically match your ad to relevant searches in the App Store, no need to choose keywords.
If you want more control, you have several optional targeting features. You can choose your own keywords from lists of relevant keywords that we suggest to you based on your app and its genre or, if you have some specific keywords in mind, you can add those too.
You can focus your ads on acquiring new customers, or target your app’s existing users, or even customers of your other apps. Additional targeting options include gender, age, device type and device location, so if you have an app that serves only certain cities or demographics, Search Ads gives you a new way to target those specific user groups that matter to you. You can also choose to show ads at specific times of the day or days of the week.
There’s no minimum spend to advertise on the Search Ads platform so you can invest as much or as little as your budget allows. You can even set a daily maximum spend cap, so that you control how your budget is spent over time.
Pricing is an auction based Cost Per Tap model, where you bid the maximum amount you are willing to pay for a customer to tap on your ad. The actual amount you will be charged is based on the amount your nearest competitor is willing to pay for a tap on their ad, up to your maximum bid. This means you‘ll never pay more than you need to for your ad to show.
It’s important to understand the value of your customers and how much you can spend to acquire new ones. Knowing how much a new customer is worth to you, and estimating a conversion rate off your ad, will help inform your starting maximum Cost Per Tap bid. For example, if you can afford to pay $2 for each new customer, and you estimate an average of 1 in 4 taps on your ad will result in a download of your app, then your starting Max Cost Per Tap bid could be $0.50.
You can also opt to set a target Cost Per Acquisition (CPA) goal that we’ll use as guidance to maximize your app downloads. Should you choose to specify a CPA goal, make sure it’s reflective of what a customer is worth to you, or your campaign may not meet your expectations of acquiring new users.
Search Ads offers a robust Attribution API that not only attributes downloads driven by Search Ads campaigns, but also attributes to the specific bidded keyword and date of the download.
Once your app is installed, the device can be queried to identify whether Search Ads for your app was shown on the device. It’s a turnkey solution that complies with Apple’s privacy policy, making it simple for you to create and understand meaningful clusters of users, and their value over time. It’s easy to implement, requiring just a few lines of code be added to your app.
This industry leading approach is respectful of user privacy:
Apple is going after a piece of the $100 billion mobile advertising market and setting up an even deeper rivalry with Google.
According to a story from The Verge on Wednesday, Apple will “start showing search ads for apps in its iOS App Store search results for the first time.” The news stemmed from an interview with Phil Schiller, Apple’s senior vice president of worldwide marketing.
To date, mobile search has largely been a ported version of desktop search, with users going to Google and typing in some keywords. With more mobile activity taking place in apps, traditional search loses relevance on smartphones.
Two-thirds of app downloads start with searches in the App Store.
Considering iPhones have over 1.5 million available apps, discovery is almost impossible for independent developers. Adding an ad-based search component gives developers a way to pay for access to consumers. Perhaps more importantly, it gives Apple a new way to make money with iPhone sales slowing and the company putting a greater focus on software and services.
Spending on mobile ads will surge 48 percent this year to $101.4 billion, according to eMarketer. Data from Net Market Share shows that in search on phones and tablets, Google controls 95 percent of the global market.
We @Apppromo are very humbled to be recognized as one of the top 20 Best #AppMarketing #Blogs you should be reading in 2016. Since 2010, @Apppromo has been here to help developers in the #business of their #applications and it is very nice to know that the information we provide is being well received. Cheers to all!
@AppPromo is proud to be listed at one of the “Top 10 App Marketing Agencies” by Jigar Modi, Digital Marketing Expert. It is so nice to be acknowledged by your peers and validates all the hard work and great clients that we have been fortunate to work with. 
@Apppromo and @CleverTap’s highly successful webinar of May 12, 2106 is now available for users to download. If you want to find the secrets of #MobileGrowth, #AppEngagement and #UserRetention, you are welcome to download the webinar today!
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