10-Part Tutorial Series Will Run Weekly This Summer on Sony Developer World to Help Developers Improve Discovery, Downloads and Monetization of their Apps

Toronto, Ontario, Canada (PRWEB) June 22, 2012

Leading app marketing and strategy firm, App Promo, will have their 10-part app marketing tutorial series featured on the Sony Developer World website this summer. The article series aims at helping developers succeed in the business side of their applications especially at improving discovery and downloads and overall monetization of applications. Sony has published the first of the series on June 21 and will continue publishing one article weekly until the end of summer on their developer website at developer.sonymobile.com.

The featured articles were written by App Promo based on their experience and success in the app marketplace in helping improve app discovery for their clients across app platforms. Each tutorial focuses on a core app marketing area breaking down the tips; tools and techniques developers can start to use to see success with their own apps.

Topics covered over the course of this summer will include the best use of social media, pricing as a marketing opportunity and how to properly engage the media and bloggers to get the word out for your app.

The tutorial series kicked off with the first article focusing on the importance of “Understanding your Product” on June 21. This article outlines the importance of having a clear purpose when creating and communicating your app and how to use your product roadmap as both a development and marketing tool.

“We are pleased to be able to reach so many developers and app publishers to help educate and equip them with information and tools they need to succeed with their app” says Gary Yentin, CEO & Founder of App Promo. “Discovery is a hot topic in the app marketplace and for Sony to not only be adding to this conversation but providing actual solutions for their developer community is extremely powerful.”

App Promo content has previously been featured by the Nokia Developer Community and is currently being featured by the HTC Developer Program on Twitter @HTCDev as part of a #TipTuesday Twitter campaign which provides app marketing tips to the followers in 140 characters or less every Tuesday.

The summer App Marketing series can be found on the Sony Developer Site at developer.sonymobile.com. For more information on App Promo visit http://www.app-promo.com or Follow them on Twitter @AppPromo.

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App Promo is a leading app marketing and strategy firm based whose mission is to help developers across all platforms succeed in the business of their applications. They offer strategy, monetization and marketing services to app publishers leveraging their experience and expertise in the industry to take their client’s applications to the next level. For more information, or to contact App Promo, visit http://www.app-promo.com. Follow @AppPromo on Twitter.

The original press release can be found here: http://www.prweb.com/releases/2012/6/prweb9630456.htm