Gary Yentin was recently interviewed by Fierce Developer‘s Editor Peggy Albright on marketing applications. The result is a fantastic article where Gary together with Millenial Media’s Senior VP, Matt Gillis and Mobile Marketing Association’s managing director, Michael Becker break marketing down to the “Top 5 marketing tips for budget-conscious developers”.
In summary:
- Create a Marketing Budget
- Announce the App with a Press Release
- Use Multiple App Stores
- Exploit Social Media
- Compare Advertising Strategies and Pricing Options
You can read the full article here: http://www.fiercedeveloper.com/story/top-5-marketing-tips-budget-conscious-developers/2012-05-22
This interview comes on the heels of another recent article also about app discovery by The Herald Sun which focused on an interview by Gary and fellow app industry leader, Jud Bowman of Appia: http://www.heraldsun.com/view/full_story/18608348/article-Appia-reports-15M-downloads-from-service