Master your elevator pitch. Be able to pitch your app in 140 characters or less – which will come in handy for Twitter. Make sure you can get right to the point of your app. Highlight why you are different and what problem you solve. Once you have this nailed down you can echo this messaging in your app marketing to keep your positioning consistent.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.