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Five Of the Best #AppMarketing Agencies and AppPromo is one of them!

@AppPromo is pleased to be mentioned as one of the top five best #AppMarketing Agencies by MobileCommerce. We are humbled and very appreciative that our clients and colleagues see the value in the hard work that goes into #AppMarketing and #promotion. @AppPromo will continue to work harder to enable our client’s successes!

Mobile Commerce

 

App Promo

App PromoApp Promo is built from the ground up to push apps and games, be them iPhone or Android titles. They offer everything you could need to get your app off the ground, including more than just ASO (App Store Optimization) and guaranteed downloads, but rather more nuanced strategies that create lasting results and continued revenues. With games like Moto X Mayhem in their clients list, it’s obvious App Promo is doing something right.

Mobile Personas 2015 report on Canadian consumers infographic

The Mobile Personas 2015 report is out now! In its third year, the findings of this year’s study show Mobile Moms are relying ever more heavily on their phones for shopping research and Millenials are eschewing TV for mobile video. See more highlights in the infographic below.

This year’s report has also been split into demographic sections for easier purchase. Contact us for pricing details.

MobilePersonas2015v5

You can also download the Mobile Personas 2015 Infographic as a PDF file.

The Mobile Personas report is a study of Canadian consumers and their mobile usage. The 2015 Study combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies. Mobile Personas is a collaboration between Brandspark International (consumer and shopper insights), Tapped Mobile (mobile advertising) and AppPromo (app strategy and monetization).

App Analytics from Apple-Understanding the Business of Mobile Applications

@AppPromo’s company mission is to help developers, brands, agencies and individuals understand the business of mobile applications. That is the reason we started the company and that is the basis for our success. Congrats to #Apple for creating #AppAnalytics.  A great tool for #developers that offers #free and #powerful data. This is a step in the right direction in understanding the #business of #mobileapplications.  Don’t hesitate to contact us to help you explore and navigate this powerful tool!App Anallytics

@AppPromo named Top App Marketing Agency

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Clutch Identifies Leading App Marketing Agencies

The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence.

 WASHINGTON, April 3, 2015 /PRNewswire/ — Today Clutch published its first edition of research identifying leading app marketing agencies.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on app marketing against their ability to deliver world-class results for their clients.

The firms recognized are: Appency, Somo, Appular, Plastic Mobile, ComboApp, MEDL Mobile, App Promo, Dot Com Infoway, and Jivaldi.

“These app marketing service providers range in agency size and vary in customer and industry focus. However, these agencies and the strategic marketing teams behind them have all demonstrated a commitment to meeting their clients’ app marketing objectives,” explained Ryan Stevens, Lead App Marketing Analyst at Clutch. “One of the biggest hurdles an app marketing agency faces is implementing a mobile strategy that is also aligned with their clients’ big picture business goals.”

Profiles of each app marketing agency detailing the companies’ key focus areas and displaying full-length client reference interviews are published on Clutch.co. Clutch also published a companion directory of app marketing agencies, which provides prospective buyers with filtering tools to help identify the app marketing service providers that best meet their needs.

Clutch’s effort to identify leading app marketing agencies is ongoing, and the firm encourages established companies to apply to participate for potential inclusion in future research updates.

The full research and reviews can be found at:

https://clutch.co/agencies/app-marketing/research
https://clutch.co/agencies/app-marketing

About Clutch

Clutch is a Washington, DC-based B2B research and review firm that identifies top service and software firms in the technology and marketing industry. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms’ focus areas and their ability to deliver on client expectations. Clutch publishes the leading research on mobile agencies in addition to research and reviews covering 500+ companies spanning 50+ vertical markets.

Contact Ryan Stevens
202-417-2194
Email

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/clutch-identifies-leading-app-marketing-agencies-300060693.html

SOURCE Clutch

Copyright (C) 2015 PR Newswire. All rights reserved

@Apppromo CEO Gary Yentin participated in @VentureBeat Mobile Roadshow- April 1, 2015

Over 200 plus mobile developers from #Toronto participated in the @VentureBeat #vbroashow on Wed April 1st, 2015 at the Intercontinental Hotel. @AppPromo CEO Gary Yentin participated in the panel on Mobile Monetization and the #business of Mobile Apps.  The summary of the panel was the app business is  a tough but exciting and one formula for success- its all about the understanding and interpreting #data.CBig22zUkAARick.jpg-large

App Marketing: the crucial line item too many app developers miss

Mobile Phones And Abercrombie

The Roadshow’s four stops include: Seattle (March 24), Vancouver (March 25), Toronto (April 1), and Montreal (April 2). Get all the info here. 


You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing.

According to Gary Yentin, CEO and Founder of App Promo in Toronto, more often than not, developers are rushing to launch without a marketing plan in place and the budget to fund it. “I’m still amazed six years later [after the App Store launched], that people don’t put a line item in for marketing,” he says. He says that even seasoned VCs overlook it and instead get too fixated on the technology.

Of course, in order to market intelligently, you need the right analytics. You need to know who your users are and what they’re doing. But according to Yentin, many developers haven’t even put the right SDKs in place for tools such as Flurry or Google analytics, or any of the other mobile measurement platforms. “You can advise them to do it but sometimes they just don’t have the time,” he says. “They’ve set a launch date and that means they would have to go back and re-submit to the store.” No app developer wants to do that.

Even for those who have planned to capture data out of the starting gate, there are issues to solve. While there are a number of valuable analytics tools that can provide vast amounts of data, Yentin says that all too often, most developers are just too busy and overwhelmed with making things look good and work right to make good use of them.

“Developers are always super-rushed and have limited resources, and to be honest, a lot of them don’t know how to understand and interpret the data,” says Yentin. “It’s kind of a catch 22; you can put the KPIs out there but then you have to understand how to use and understand those KPIs.”

He’s contrasting this to giants like EA, Disney, or King, that have specific teams of up to 50 people dedicated to analytics. For mid-size and smaller developers, this just isn’t realistic, and for Yentin, it’s essential at the start for these mid-range players to build in an internal resource to monitor and interpret analytics, or outsource if that’s not possible.

Collecting data over time is important, but the first week after install is most critical, says Yentin. A lot of players won’t return after that first week, so it’s an essential time frame in which to get the most important data: what time of day users open the app, how often they come in and out, how much time they spend, how they interact with the app and its functions. Learning why people leave is as important as why they stay.

Developers also make the mistake of failing to determine exactly who their user is. He provides the example of a gaming client who had exclusively targeted males 18 to 24. All the creative in the game and all the advertising were aimed at this audience. But when the developers started to look into the demographics, they saw that they had a 30 percent uptick of females. “That was something they never dreamed about,” says Yentin. “Here they’re creating for one group, and then find out they have a completely different sex playing the game. That’s kind of significant when you think about how you’re going to go about acquiring users.”

But before developers find themselves in a similar situation doing a quick correction by targeting a percentage of advertising spend at gossip sites and fashion publications (yes, a terrible, awful stereotype, but it makes the point), developers can feel out their audience ahead of time. Yentin says it helps to get your app on a test flight. For smaller developers that can mean something as simple as using a meet-up group in your local city which can provide invaluable information and data. “A lot of people do all this research and great planning on the product side without considering the audience in terms of what that audience will actually do,” he says.

Being in Canada, he often sees another route to early learnings. “We see a lot people do their MVP [Minimum Viable Product] launches in Canada because it’s very similar to the U.S. market,” he explains. “Once they see what resonates with the audience, and tweak it, then they hit the big time.”

Ninety percent of App Promo’s business actually comes from outside Canada, from places as diverse as China, Japan, Russia, Europe, and Mexico. “It turns out, we’re a very good testing ground!”

 

Written by , @VentureBeat

 

@VentureBeat Mobile Developer Roadshow – Toronto, Ontario

venture Beat road showVB’s Mobile Developer Roadshow is coming to Toronto!

@VentureBeat is  hosting an invite-only roadshow on April 1, 2015 in Toronto to reveal the latest trends and case studies in mobile acquisition and monetization.

The Event

This event, geared towards mobile professionals including developers, product marketers and business development professionals, will be a focused, single-track discussion tied to VB Insight’s research on mobile user acquisition and monetization.

All attendees will learn the very best mobile app acquisition and monetization strategies, network with leading industry peers and also receive complimentary copies of the VB Mobile Games Monetization Report ($499 value) and the VB Mobile User Acquisition Report ($499 value).

Details

This event is free and is invite-only to guarantee the absolute highest quality of attendees.

Business casual attire is requested.

Speakers

John Koetsier
VP, ResearchVentureBeat
Ian Atkinson
VP Business Development
AdColony
Michael Sikorsky
CEO
Robots and Pencils
Albert LaiZ
Co-Founder / CEO
Big Viking Games
CEO and Founder
App-Promo

We #Love #Apps – Valentines Day 2015 Promotion

App Promo

@Apppromo LOVES #ASO!

Share with us the applications you #LOVE and @Apppromo will offer a 15% discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all of our marketing efforts (ads, search, social media) and it is the first thing customers see when then come across your app within the app marketplace

Don’t miss out on this Loving promotion! 

                                           @Apppromo LOVES #AppPreviews

We’re pleased with the successful launch of our App Preview service. The reviews for the service have been great. Our script-to-screen process covers it all – from storyboard and graphics to original video (if needed) and professional voiceover.  Check out our work at on the @Apppromo website  HERE   and we are pleased to offer a  15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote for your application.

App Promo will be attending and featuring their #ASO and #AppPreview packages and well as showcasing some of their clients at this year’s Mobile World Congress in Barcelona March 2-5, 2015. Contact us to schedule a meeting, or tweet us @Appromo to meet us, we would love to hear from you. Contact Us
Astrochicks is announcing the launch of their new radio podcast series, Astrochicks: Where the Stars Collide, featuring Celebrity Astrologers Jacy Nova & Patty Kamson, produced by Paul Robinson. The radio show is a spin off the popular gossip blog, Astrochicks.com that serves juicy gossip with a cosmic twist. Make sure you check out the podcast at:-     http://astrochicksradio.podbean.com/

 

A clear understanding of specific audiences — and how to reach them —  can make or break a new app.  The 2015 Mobile Personas Study is a comprehensive analysis of mobile behavior, attitudes and trends to help agencies, brand marketers and manufacturers develop effective mobile strategies. Now available for the US and Canada!
Click for more information
Copyright © 2015 App Promo All rights reserved.
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