We #LOVE #APPS- Valentine’s Day Promotion

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@Apppromo LOVES #ASO

Share with us the applications you #LOVE and @Apppromo with offer a 15%discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all  of your marketing efforts (ads, search, social media) and its the first thing customers see when they come across your app within the app marketplace.

Don’t miss out on this Loving promotion!

@Apppromo LOVES #AppPreviews

We are pleased with the successful launch of our App Preview services. The reviews for the service have been great. Our script-to-screen process covers it all-from the storyboard and graphics to original video (if needed) and professional voiceover. Check out our work, click on the link or picture to view a sample of the quality App Preview Videos created by @Apppromo.

Our Valentine’s Gift to you – 15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote.

 

MobileDevHacker Past Trends & Future Bets

@Apppromo CEO Gary Yentin will be speaking in NYC on Jan 27th at the Mobile DevHacker Conference on the the topic of #AppDiscovery. Looking forward to a great session!
Mobile Panel 1/27/NYC

The cost to market an app soared in 2015

CPI 2015

The cost to market an app soared throughout 2015 reaching all-time highs for both iOS and Android. App makers were granted a slight reprieve for both Android and iOS in November, according to the most recent indexes from Fiksu. Though the downturn was slight, it’s the first month since August in which costs dropped for both mobile platforms.

  • The advertising cost associated with getting a user to download an app was $1.54 for iOS in November 2015, down 10% from the month prior, but 40% higher than the $1.10 it cost in November 2014.
  • For Android, app install advertising costs came in at $2.27 in November, down 6% from October, but up a steep 101% from the $1.13 it cost in November 2014.
  • Android costs grew the most rapidly. The growth of app cost seen throughout 2015 for both iOS and Android was high in the second half of the year, particularly so for the cost of installing Android apps, which spiked and grew ahead of iOS around March 2015.
  • These growing costs are a byproduct of crowding app stores that make organic app discovery challenging if not impossible for many apps.
  • It’s unlikely costs will deflate to 2014 standards any time soon. Although Apple and Google have been attempting to make app discovery easier, there’s been no substantial solution to this issue.

@AppPromo Cyber Monday Sale is LIVE!

Toronto, Ontario (Nov 29th, 2015)- App Promo is excited to offer our loyal customers and followers our first ever Cyber Monday Sales. We have curated the best sales for app promotion, app store optimization and app research to help you achieve your holiday goals. These offers are valid until to Dec 18, 2015, so don’t wait to participate! 

App Store Optimization

Optimization of your app store product page is key to your app’s success. It is the destination for all your marketing efforts (ads, search, social media) and it is the first thing users see when they come across your app with the app app marketplace. To help ensure that you are leveraging the power of this pages, App Promo is pleased to over a 15% discount on our App Store Optimization packages packages, rapid to go services created to improve discovery, discovery, salability and success of your app.

LAUNCH ASO PACKAGE     REGULAR $3,000           NOW $2,550
LIVE ASO PACKAGE            REGULAR $2,500           NOW $2,125

Book your package now>>

@Apppromo speaking @nextMediaNow in #Toronto- Nov 10th, 2015

@NextMediaNowIf you are in #Toronto on Nov 9/10 and interested in #DigitalMedia don’t miss @nextMEDIAnow  Meet @AppPromo & learn the secrets of #Apps http://www.nextmedianow.com/2015-participants/meeting-exchange-executives/   Don’t forget to book your meeting today!  Spots are limited and the information extremely valuable!  :-)

 

Marketing Mavericks: 3Q Digital Interviews @AppPromo CEO- Gary Yentin

3Q Digital Marketing Maverick Series : An Interview with App Promo's CEO Gary Yentin
3Name:  Gary Yentin
Company: App Promo
Twitter handle: @Apppromo
HOW LONG HAVE YOU BEEN IN YOUR CURRENT ROLE? 
Seven years.
WHEN YOU LOOK BACK AT THE LAST SIX MONTHS, WHAT WERE SOME OF THE BIGGEST SURPRISES OF YOUR JOB? 
The interest for apps in terms of development marketing and promotion continues to grow 
and turn into a mainstream business.
WHAT ARE 2-3 BOLD PREDICTIONS YOU’D MAKE FOR THE NEXT SIX MONTHS? 
Consumers will embrace the Apple Watch beyond predictions, and mobile video will blow out 
all numbers in terms of engagement.
WHAT’S YOUR FAVORITE RECENT AD CAMPAIGN, AND WHY? 
Burberry has some of best campaigns in terms of creative and embracing mobile.
Burberry Pandora Ad
IF YOU HAD $10M, WHICH MARKETING PLATFORM (E.G. GOOGLE, FACEBOOK, TWITTER, ETC.) WOULD YOU INVEST IN, AND WHY? 
I would go to Snapchat and Instagram for reaching Millennials and go to Pinterest to reach women.
IF YOU HAD $10M, WHICH MARKETING TECHNOLOGY WOULD YOU INVEST IN, AND WHY?  
Mobile Video RTB and DSPs.
WHAT IS/ARE THE MOST IMPORTANT METRIC(S) YOU USE TO GUIDE YOUR DECISION MAKING PROCESS? 
Engagement.
WHICH IS MORE IMPORTANT, ATTRIBUTION OR MOBILE? WHY? 
Both, not sure you have to choose one without the other.
ARE THERE ANY SPECIFIC BOOKS THAT HAVE HELPED SHAPE YOUR MARKETING STRATEGY? 
Old school going back to the books of David Ogilvy:
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Five Of the Best #AppMarketing Agencies and AppPromo is one of them!

@AppPromo is pleased to be mentioned as one of the top five best #AppMarketing Agencies by MobileCommerce. We are humbled and very appreciative that our clients and colleagues see the value in the hard work that goes into #AppMarketing and #promotion. @AppPromo will continue to work harder to enable our client’s successes!

Mobile Commerce

 

App Promo

App PromoApp Promo is built from the ground up to push apps and games, be them iPhone or Android titles. They offer everything you could need to get your app off the ground, including more than just ASO (App Store Optimization) and guaranteed downloads, but rather more nuanced strategies that create lasting results and continued revenues. With games like Moto X Mayhem in their clients list, it’s obvious App Promo is doing something right.

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