Apple developer community earnings exceed $70B

Apple said its developer community earned more than $70 billion since the App Store launched in 2008, and overall downloads grew more than 70 per cent in the last 12 months.

It also revealed the availability of a subscription business model across all 25 app categories helped drive a 58 per cent annual increase in active paid App Store subscribers over the past year.

Subscribers can use the subscription option for streaming apps including Netflix and Hulu, Tastemade – a mobile-first cooking network – and photo editing apps including Over and Enlight.

Not surprisingly, gaming and entertainment are the store’s top grossing categories, while lifestyle, health and fitness apps experienced over 70 per cent growth in the past year.

The photo and video category is one of the fastest growing categories, with nearly 90 per cent growth.

Apple singled out Pokemon Go and Super Mario Run as being “breakout hits” and said “other standout launches” included CancerAid, Exercise Intensity and Ace Tennis.

“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, adding the amount earned by developers over the past nine years is “simply mind-blowing.”

The news comes ahead of the tech giant’s World Wide Developers’ Conference, which runs from 5 June to 9 June.

In May it was reported App Store revenue increased 40 per cent year-on-year to an all time quarterly high during Apple’s fiscal Q2 2017(calendar Q1) while the number of developers publishing on the platform increased 26 per cent year-on-year.

Big Data, Little Data, Any Data helps to market your Application

There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.

Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.

@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.

Why Mobile Video is your secret acquisition tool


Mobile Acquisition is difficult and expensive. Getting quality users who not only download your application but also open and use your application is the holly grail in app marketing. One of the hidden secrets of acquisition is using mobile video as creative to inform, educate and convert users to customers.  @Apppromo has been involved with mobile marketing and acquisition over the last seven years, and have noticed in the last year a large increase in mobile video usage as a creative means to acquire customers. Not only is mobile video more efficient at education and entertaining potential customers to download your application, it as also a great way to re-enage with users and keep them sticky and loyal to your application.   Its now easier then ever to be creative and efficient in the app download business.

@AppPromo speaking in NYC on April 6, 2017 at the App Promotion Summit

After 8 ground breaking conferences, the leading App Marketing Event is heading to New York City on Thursday April 6, 2017 at the Stewart Hotel.  Discover from top industry practitioners how to take your mobile app marketing and growth to the next level.

Join @AppPromo CEO Gary Yentin as he moderates a panel on:  

Start the New Year with an 2017 App Check -Time limited offer

@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.

We would like to thank you by offering a complimentary 2017 App Checkup.

The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.

2017AppCheckup

Happy Holidays from @AppPromo

 

Its that time of year again….The year has come and gone so quickly…….@AppPromo would like to wish everyone a happy and safe holiday with hope and health for the New Year.

@AppPromo’s 3rd Annual Cyber Monday Sale.

@AppPromo is pleased to offer our clients new and old our 3rd Annual Cyber Monday Sale. Enjoy -15% of ASO (App Store Optimization), App Strategy, Monetization and App Preview Video services.  The sale is from now till the end of December so dont delay to claim your offer today!  cyber

Pages:1234567...14»

Events

  • No events yet
Follow Us On Twitter @AppPromo