App Marketing Strategy - iPhone App and Android App Marketing Ideas

TIP: Marketing is Not a One-Time Thing…Keep It Going

App Promo — Tue, 18 Jun 2013 09:00:21 +0000

Unless your app is related to a one-time event, your marketing needs to be more than just a big splash at launch. Make sure you create and maintain a marketing strategy that continues to work for the life of your app. Schedule announcements. Align contests and promotions with calendar events and holidays. Keep your social networks alive by communicating often.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Be Your Own Promoter

App Promo — Tue, 11 Jun 2013 09:00:14 +0000

Word of mouth is still the most powerful type of marketing we have in today’s technologically advanced world. Make sure that you are spreading the word about your app to everyone you come into contact. Add a download call to action in your email signature. Put a QR code on your business cards, mailings and other paper collateral. Anywhere you now have a web URL make sure you also have your app mentioned as well.

TIP: Change Your Icon to Mark Holidays or Events

App Promo — Thu, 06 Jun 2013 09:00:27 +0000

Your app icon is a powerful marketing vehicle. Don’t be afraid to update your app to reflect seasons, events and holidays to mark the occasion and add to some homescreen excitement for the user. Bundle these icon updates with your app releases. Have some fun, but be caeful not to steer too far away from your original icon people so you don’t confuse them.

The Little App Developer That Could [INFOGRAPHIC]

App Promo — Tue, 04 Jun 2013 07:05:32 +0000

The results from this year’s Annual App Developer Survey showed the tenacity and long term success of app developers.

81% of app developers said that they would not abandon their app despite the same amount not making enough money to support a standalone business. Like last year, app developers are having a hard time breaking even with their app, but we saw that those developers that stick it out and market their app (3 years+) are seeing some great success, some earning over $500,000+.

The tenacity and long term success reminded us of the story the Little Engine that Could which inspired this year’s Infographic found below.

For a full review of results from our 2013 App Developer Survey, download our Free white paper “Slow and Steady Wins the Race”.

The Little App Developer That Could infographic

The Importance Of App Store Optimization

App Promo — Fri, 31 May 2013 18:57:48 +0000

ASO 5-Part Series: Part 1 – What is ASO

Discovery is one of the major challenges for any app developer regardless of platform. Being able to be found and stand out in the sea of applications is critical to success for an application. This is getting more and more difficult as more and more apps go live each day.

The app stores were created to aid developers in discovery of their applications but as app inventory continues to grow at a rapid pace, they are unable to assist all of the applications in the same way they did when smartphone and tablet apps first launched back in 2008.

It has become more and more important for developers and app publishers to take matters into their own hands and market their applications to increase visibility to improve downloads for their application.

One of the ways that app developers can better the discovery of their app is through optimization of their product page within the app store. This is called ASO or App Store Optimization. The goal of ASO is to enhance the major product page elements to improve search discovery, increase chances of standing out in a list view and better the salability of the page to convert to download or purchase.

App Store Optimization touches upon all elements of your app’s product page – your name, category, icon, screenshots and even the product description & keywords you use to describe and sell your app.

The key concept behind ASO is to take a look at these elements from a user’s perspective to ensure that they are working hard to market and sell your app. In essence, ASO makes sure that your product page elements are clear, convincing as well as creative. It strives to remove any ambiguity in what your product offers and attempts to cut through the noise around you to ensure that your app can rise above the rest whether a user finds your app in search results or views it in a category list.

To perform App Store Optimization you need to look to your competitors, your users and employ the use of some key app tools. In this 5-part series, we will be breaking down the steps to perform App Store Optimization to improve the performance of your name, app icon, screenshots and your product description.

The benefits of ASO are great:

Improve search results and immediate app comprehension within app store lists with an optimized name
Take advantage of app ranking opportunities through our category and sub-category recommendations
Improve brand recall and rapid app comprehension and increase conversion with icon & screenshots suggestions
Increase salability and improve search discovery with a SEO focused Product Description

We hope to get you thinking about your product page as not just a bunch of last minute elements required to get your app live upon submission, but rather some key and free marketing opportunities which you have at your disposal to better the chance of app success.

TIP: Use Your App Store Product Page as a Marketing Opportunity

App Promo — Tue, 28 May 2013 09:00:28 +0000

Your app store app page is not just a mandatory step in the submisison process…it’s a key marketing opportunity. Make sure to maximize the description and screenshot areas by using the given characters and screen options. This is your chance to sell that user on why they should tap to download, so use it.

@App-Promo presentation #mbootcamp 5/25/13 Toronto, ON

App Promo — Sat, 25 May 2013 20:41:34 +0000

Thanks for all those who attended the #mbootcamp today in Toronto, Ontario. As promised, please find enclosed a link to the presentation deck. As a thank you for all those who attended, if you download the deck and follow us @Apppromo, a random draw will be made and some will win a free @Apppromo ASO Package. See it pays to listen

TIP: Toot Your Own Horn

App Promo — Tue, 21 May 2013 09:00:50 +0000

Did you reach number on in your category? Have you increased your user base by 200% in a short amount of time. Are you seeing more mobile usage in your app than your site? Announce all of your wins! Use them as a core part of your continued app marketing. Including a statistic or a number in your release will increase it’s effectiveness.

@Apppromo participating in E3 Expo June 11-13, 2013 in Los Angeles, California

App Promo — Fri, 17 May 2013 13:31:31 +0000

App-Promo is pleased to be attending E3 Expo in Los Angeles, California on behalf of its’ clients. Please email us info@app-promo.com or tweet us @Apppromo to setup meetings as our schedule is getting full very quickly! Enjoy the show!

App-Promo joins The Tabby Awards a promotional partner.

App Promo — Wed, 15 May 2013 02:10:27 +0000

AppPromo is excited to join The TABBY AWARDS as a promo partner. Submit your tablet app today, to be judged by an international jury of tablet app professionals, and be recognized as one of the best tablet app publishers worldwide. Deadline ends Friday May 17 - http://tabtim.es/f0s