Overview

Rap Rivals is the first role-playing music game for iPhone, iPad, and iPod Touch dedicated to the world of Hip Hop. Launched by Stagename, a pioneer in mobile social gaming, Rap Rivals raises the bar for music gaming by combining music creation with head-to-head rap battles.

Rap Rivals enables players to team up with artists and producers to create original music, and then battle other players in a quest for fame and fortune. In Rap Rivals, players take on the role of an up-and-coming Rap Star battling against others trying to make a name for themselves in the music business. Players create a stage name and start off in a virtual studio, mixing beats and recording vocals. Players then hit the stage with their original sound to win battles against other players. Rap Rivals is available as a free download via the App Store for iPhone, iPad and iPod Touch devices.

Marketing Solution

Stagename partnered with App-Promo to promote their Rap Rival application and gain industry buzz through PR and Blogger Outreach.

App-Promo employed a distribution strategy which combined wire networks with their own press and blogger list. In addition, App-Promo worked directly with key and influential iOS Bloggers to secure reviews and mention the app in a timely manner.

The campaign resulted in a surge of online activity promoting and reviewing the application for the launch of the product.

Results

  •  Rap Rivals downloads during this period pushed the application into the Top charts in the Apple App Store
  • PR & Blogger outreach resulted in Rap Rivals featured in social gaming, iPhone and other technology publications including: “What’s on iPhone”, “Fresh Apps”, “iPhone Central”, “Social Gaming Hub” and “Everything About iPhone”

You can download Rap Rivals for FREE from the App Store: http://bit.ly/raprivals