GeoCaseStudy

Overview

Geo Challenge – Flags, Maps and Geography Learning Game for Kids is an educational game available for the iPhone and iPad offered as both paid and free versions.

The app is a fun way for kids to learn the flags and maps of the world. Filled with Puzzles, Quizzes, Flashcards and Stickers kids will love learning about the world around them with this eye-catching app.

The Sumahomama team, the developers behind Geo Challenge, worked with App Promo to help raise awareness and gain traction of their app in the North American market after seeing tremendous success with this educational app in Japan.

Marketing Solution

App Promo put together a North American focused app marketing campaign that aimed to create visibility of the Geo Challenge app in this new market. The campaign focused on the Free version for both the iPhone and the iPad app.

The teams worked with Sumahomama to localize the language in the App Store. They also made updates to the product page elements (icon, screenshots and product description) and social networks for this app to allow it to better compete with others in this region.

In addition, App Promo put together a media buy and implemented a blogger & review strategy to help drive awareness of the app both in and outside of the App Store.

The campaign not only solidified the app as a Top Education App in App Store chart rankings but also gave the app the credibility it required by North American app reviewers who gave the app an average rating of 4.25 stars.

Results

  • Peaked within the Top 30 ranking in the Free iPhone Education App chart within Canada and the US App Store
  • Achieved the Top 60 Free Education App ranking within the Canadian and US App Store
  • Featured App in Best Apps for Kids “Free App Friday”
  • Achieved 7 Reviews from major Kids Apps and Consumer App Review sites

To download the FREE Geo Challenge app, visit the App Store: https://itunes.apple.com/us/app/geo-challenge-free-flags-maps/id576297649?mt=8

 

 

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