City King Case Study


City King is a location-based social game for the iPhone created by Funton Games. The app transforms your local hot spots into battlegrounds by creating a game map based on your actual geographic location. Players check in to nearby locations using their iPhone’s location-based services to do battle with in-game monsters and compete against other local players for the highest score to earn the title of King.

City King is available as a free download on the App Store.

Funton Games worked with App Promo in the launch phase of this app to increase downloads; gain chart placement and the necessary exposure in the media and blogosphere to increase discovery and awareness for their new app.

Marketing Solution

App Promo designed a campaign marketing plan around the primary and secondary objectives of the client which were (1) gain chart placement through increased downloads and (2) create media & blogger buzz.

In order to succeed at meeting these objectives App Promo focused their efforts on PR & Blogger Outreach as well as Media Buying and Management.

The marketing project also included App Store Optimization and Social Media Management which included an update to the website, Twitter, YouTube and Facebook channels to ensure that they were ready for campaign launch. App Promo also managed the social networks during the campaign.

The active campaign period was a one week duration where App Promo created the perfect storm of press release distribution, blog posts, reviews and active ad campaigns on networks which targeted the apps demographic and geography.


  • Increased downloads over 200x within the 1 week active period
  • Achieved Top 30 in Free Game sub categories in the US, UK and Singapore
  • Moved City King up to the Top 300 All Free Games in US for first time
  • Featured on the Home Page of 148apps, AppCraver, App Shrink, The iPhone App Review and the Daily App Show
  • Reviews broadcasted to over 50,000+ Twitter followers
  • Optimized the City King product page, social networks and website for go-forward marketing use

To download the FREE City King app, visit the App Store:

Video Review of City King by the Daily App Show


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