Vote for App Promo: iMedia Connection Mobile Start-up Competition

Help Us Advance to the Finals!

App Promo is now a candidate to be officially selected as iMedia Connection Breakthrough Next Wave Mobile Start-up 2012 in the category of Mobile Campaign Management and Analysis.

iMedia Communications is a trade publication and event producer serving the interactive and marketing industries since 2001. Their mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.

iMedia Connection has asked mobile start-up companies to nominate themselves and let the digital community vote for those companies they would like to see at this year’s October Breakthrough Summit in Austin, Texas. The top finalists will be asked to present to the live audience where a panel of judges and the audience will select the winners.

Categories in the Next Wave competition include:

  • Mobile Campaign Management & Analysis
  • Mobile Entertainment
  • Mobile Shopping and Commerce

Help us advance to the October finals by voting for App Promo here. Voting closes August 31, 2012.

Gary Yentin Featured in eBook “Customer Engagement”

CEO & Founder of App Promo, Gary Yentin, has been featured in a new eBook published by Trend Safari called “Customer Engagement – Online and Offline”.

The book is based on topics, sessions and conversations from the TAG Innovation Safari which was held this year in the UK. The mission of this event was to engage with creative and digital leaders in London on the topic of customer engagement in the digital world.

Gary is featured in the Day 2 section of the eBook which summarizes his session on topics including the Business of Applications, apps versus mobile web and mobile use for travellers.

To preview or purchase the book, visit: http://www.blurb.com/bookstore/invited/2857030/267435cc49b8f385a4fa0bc8933bddb7eda0c257

 

[PRESS RELEASE] The Future of Mobile Shopping is All About Real Time Communications; Shop With Your Friends & Family – Anytime, Anywhere! Now Available on the Apple App Store™

Shop Chat

If Pinterest married WhatsApp, their child would be ShopChat! ShopChat makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list

(PRWEB) August 14, 2012

Capitalizing on the key trends of (SOMOLO) Social, Mobile and Local, ShopChat is pleased to announce the launch of their dynamic new mobile application-ShopChat for iOS. The application responds to the shopping dilemma of communication between users in different locations so they can shop together in real time. ShopChat empowers shoppers to instantly share photos and chat about items they’re viewing. Combining the best of Instagram – photo utility, Pinterest – tracking user interests, and WhatsApp /iMessage – real-time conversations, ShopChat ensures an interactive and fun shopping experience, while infusing users with the confidence of knowing their choices will always be validated – or vetoed –by the friend or family member whose opinion matters the most.

Designed primarily for the busy 26-45 year-old women, the new ShopChat app makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list.
“Most women love shopping and chatting with their friends, but time is scarce. ShopChat easily connects women so tasks like acquiring all the must-have back-to-school purchases becomes social & fun, with the added bonus of being well organized!” said Lotta Lindquist-Brosjo, Co-Founder of ShopChat. “It’s also a great tool for co-ordinating family purchases, whether that means something for the home or a gift. The shared list function is an outstanding way of making sure there are no duplicated presents, that the right gifts are received.”

ShopChat relieves the burden of managing shopping lists, lending itself to a wide variety of tasks. Multiple verticals can be covered and stored with ease; examples include:

  •     Wedding Planning: Brides can create their hit list, connect with best friends and alleviate the stress of making the ‘right’ choices for that all-important day.
  •     Home Renovation: An ideal way for couples to make key decisions together and stay in sync as they cover separate shopping lists.
  •     Back-to-School: Moms can take photos, note purchase locations and compare best offline & online options.
  •     Date Night: Track the cultural offerings within your city and plan creative outings with your mate.

 

ShopChat responds to the powerful ascent of mCommerce, forecast to reach $119 billion in sales by 2015 (ABI Research). The app provides an ideal utility for shoppers, providing users with one efficient interface to digitize, organize and track their purchases. ShopChat also integrates YipIt, an additional layer of convenience for shoppers seeking the best deals through mobile.
The ShopChat App is available for free from the AppStore on iPhone and iPod touch or athttp://itunes.apple.com/us/app/shopchat/id543287037?mt=8&uo=4 in the USA and
http://itunes.apple.com/ca/app/shopchat/id543287037?mt=8&uo=4 in Canada

iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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Company information

ShopChat is a shopping focused list and chat app for iPhone and iPod Touch, available globally in Apple iTunes. With ShopChat users have all their shopping ideas, conversations and lists in one place. The founders started ShopChat with the conviction that there must be a way to make people come together around shopping, despite leading very busy lives and having friends and family spread out. Please visit us at http://www.shopchat.com on Facebook at http://www.facebook.com/shopchat or on Twitter @Shopchat

Company Contact Lotta Lindquist-Brosjo; lotta.lindquist-brosjo(at)shopchat(dot)com (+447733032903)
Press contact: Gary Yentin ; gary(at)app-promo(dot)com (416-464-2223)

 

Originally posted on PRWEb: http://www.prweb.com/releases/2012/8/prweb9797509.htm

2 Must Have Tools to Help with App Marketing Success

A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is collected during any promotional efforts. In order to properly understand what elements of your campaign are working and which are not and especially to judge the overall success of your campaign it is imperative that you implement tools to measure key performance indicators (KPIs) or success metrics which are defined at the start of your marketing project.

Two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing.

 

1. Distimo Monitor

Distimo are leaders in app data and often publish industry standard reports on success of applications across platform. Outside of their industry reports, Distimo also provides a free dashboard service called Distimo Monitor which analyzes and tracks your apps download performance across platforms: iOS, Windows, BlackBerry, Nokia and Android are a few of the major platforms they support. This tool becomes increasingly important to help track mobile apps that are on more than one platform making it easier and more efficient to check the status of downloads for your app in one single place rather than logging in and checking it out individually. In addition to download, Distimo Montior can also track revenue, rankings and reviews, allow for drill-down by country and also allow your ad networks to be plugged in to ad them into the mix. To start using Distimo Monitor, visit monitor.distimo.com and sign-up for a free account.

2. AppAnnie

AppAnnie is a free website which also offers analytic services to help track and measure your app download success. But what AppAnnie really excels at is helping you track changes in chart placement for both iOS and Android applications. Their store stats allow you track the changes in the Google Play and App Store charts daily, highlight your highest rankings, identify the features that you may have achieved, and summarize the ratings that you have gained across all countries your app is available for. This tool is extremely useful in helping you understand day-by-day what impact your marketing has on where your app stands in the marketplace against others in the your categories. To start using AppAnnie, visit www.appannie.com and sign-up for a free account.

 

App Promo Infographic Featured in First Issue of App Marketer iPad Magazine

App Marketer iPad Magazine

Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.

App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.

In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.

The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.

As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.

App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.

[PRESS RELEASE] Bubble Grubble for iPhone®, iPad® & iPod touch® Now Available on the App Store℠

Combines birds, bubbles and real game play physics to create the ultimate action-puzzle game.

London, England (PRWEB) July 10, 2012

Bird game fanatics now have a unique way to engage with their favorite feathery friends with Bubble Grubble, a new app for iPhone and iPod touch which combines the use of birds, bubbles and game play physics into one jammed packed, addictive action-puzzle game.

Bubble Grubble offers hours of stunning graphics and tricky, challenging game play fit for all ages. The game asks users to help Mother Bird catch bugs by shooting them with bubbles and to use real game play physics, to tilt their device to float bubbles up to the hungry chicks. Bugs, however, are not always so easy to catch which is why Mother Bird has stones and bombs to remove obstacles so that the bug is set free to be caught.

Bubble Grubble offers two modes of play – easy and hard and provides hours of game play across varying scenes with over 80+ levels featuring oceans, mountains, warehouses and wherever else the bird family has flown to. For game fanatics, there is even a secret 81st level that is unlocked only to players who have successfully completed all levels of the game.

In addition to the stunning graphics optimized for the Retina display, the game offers five levels of game play in both Easy and Hard mode, as well as mandatory involvement of shooting, obstacle removing and tilting to win each level is sure to cater to action, strategy, puzzle and simulator gamers alike.

The Bubble Grubble App is available for free from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore. Additional levels are available for a one-time In-App Purchase of $0.99.

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Press contact Tom Emrich at 647 746 2630 at tom(at)app-promo.com

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Originally posted on PRWeb: http://www.prweb.com/releases/2012/7/prweb9642628.htm

Official Game Trailer

 

 

[PRESS RELEASE] The Future of Sudoku: TV Exec Launches SudokuPDQ™ World’s First Multi-Player Sudoku App for iPad® and 10” Tablets

SuokduPDQ

Free app available for download on the App Store℠ and Google Play

Kansas City, MO (PRWEB) July 09, 2012

Revolutionary tablet app SudokuPDQ™ has taken a popular game enjoyed by hundreds of millions of people internationally and turned it into an ultra fast-paced, high-stakes, competitive game that can be played against multiple opponents in different locations. Newly launched and the first of its kind, SudokuPDQ transforms a solitary, global gaming phenomenon into an ultra-social, skill-based adrenaline rush for iPad and Android™ tablet users.

SudokuPDQ – the “PDQ” standing for “Pretty Darn Quick” – is a race against the clock to solve one square of a traditional 9×9 sudoku grid in the fastest time possible. Each game consists of five 20-second speed rounds, with a brand new, challenging puzzle presented for each round.

App creator and TV writer/producer Bill Biggar designed the game to feel at home in a casino environment. “I almost called the game ‘Su-doker,’ since SudokuPDQ is essentially a mash-up of sudoku and high-stakes poker.”

“We’ve created an environment for Sudoku enthusiasts to stoke their competitive fire,” Biggar said. “We find that people can’t put the game down because the competition sparks such fierce rivalries. Play it and you’ll see that it doesn’t get easier, you just get better.”

Yet Biggar says the game is not just for Sudoku players. “Some of the better players in our focus groups don’t consider themselves to be numbers people, and have never folded a newspaper in four to sit down and fill in an entire puzzle.”

SudokuPDQ brings people together to compete and play with players around the world. For those interested in an individual experience or who want to hone their skills, SudokuPDQ also includes a solo mode that tracks high scores and allows users to play against the clock.

SudokuPDQ™ is available now as a free app for iPad on the App Store, or for 10” or larger Android tablets on Google Play.

SudokuPDQ™, LLC is a trademark and patent pending social gaming company incorporated in the State of Kansas. It was created by award-winning former TV executive and syndicated newspaper game developer Bill Biggar. Its principals include a retired Fortune 500 Chairman and CEO; a former multinational oil executive; an entrepreneurial web-designer and online and mobile technology marketing executive; and a lawyer and former senior level Capitol Hill staffer with extensive relationships in the gaming industry.

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc. Other company and product names may be trademarks of their respective owners.

Press Contact: Tom Emrich at 647-746-2630 or tom(at)app-promo(dot)com

Originally published at: http://www.prweb.com/releases/2012/7/prweb9675148.htm

Official Game Trailer

App Promo in Action: Cannes Lions Festival Photos

Our friends at Cannes Lions Festival have provided some great images from the workshop that we held in France this year and so we thought that we would share them with you.

The workshop, entitled, “The Secrets of Being a No.1 App and Not Lose Money” had over 250 participants at this year’s festival and walked participants through a series of activities to help them understand better the business side of applications. A copy of the presentation can be downloaded here.

Thanks to all who participated this year! If you are holding a conference or are an organization who would be interested in this type of workshop, please contact us.

Cannes Lions Festival App Promo Workshop

Cannes Lions Festival App Promo Workshop

Gary Yentin App Promo Cannes Lions Festival WorkshopGary Yentin App Promo Workshop Cannes Lions Festival

App Promo Featured in MobyAffiliates “Mobile App Marketing Guide”

mobyaffiliates mobile app marketing guide

Our friends at MobyAffiliates, a UK based mobile media buying firm, have featured us in their recently published “Mobile App Marketing Guide“. You may recall that this same firm also named us one of the Best Mobile App Promotion Networks and Agencies back in April of this year.

The guide reviews the entire mobile marketing sector covering a range of issues such as:

  • Appstore optimization and alternatives to the Apple Appstore and Google Play
  • Cost per install (CPI), cost per download (CPD) networks
  • Incentivised and Non-Incentivised installs
  • Mobile Advertising and App Promotion
  • Insider Tips and Techniques

We are found on page 11 listed amongst ComboApp, ProAppMarketing and Apps Marketing Mobi as the only full service marketing agency in the App Promotion Agency section of the guide.

You can download the guide below from Scribd or Slideshare for your Kindle, Tablet/Apple iPad, or to print out or to read at your desktop or Laptop computer.

Thanks to MobyAffiliates for recognizing us in their guide and for their continued support.

 

[PRESS RELEASE] App Promo to Debut App Marketing Summer School Tutorial Series for Android Developers on Sony Developer World

10-Part Tutorial Series Will Run Weekly This Summer on Sony Developer World to Help Developers Improve Discovery, Downloads and Monetization of their Apps

Toronto, Ontario, Canada (PRWEB) June 22, 2012

Leading app marketing and strategy firm, App Promo, will have their 10-part app marketing tutorial series featured on the Sony Developer World website this summer. The article series aims at helping developers succeed in the business side of their applications especially at improving discovery and downloads and overall monetization of applications. Sony has published the first of the series on June 21 and will continue publishing one article weekly until the end of summer on their developer website at developer.sonymobile.com.

The featured articles were written by App Promo based on their experience and success in the app marketplace in helping improve app discovery for their clients across app platforms. Each tutorial focuses on a core app marketing area breaking down the tips; tools and techniques developers can start to use to see success with their own apps.

Topics covered over the course of this summer will include the best use of social media, pricing as a marketing opportunity and how to properly engage the media and bloggers to get the word out for your app.

The tutorial series kicked off with the first article focusing on the importance of “Understanding your Product” on June 21. This article outlines the importance of having a clear purpose when creating and communicating your app and how to use your product roadmap as both a development and marketing tool.

“We are pleased to be able to reach so many developers and app publishers to help educate and equip them with information and tools they need to succeed with their app” says Gary Yentin, CEO & Founder of App Promo. “Discovery is a hot topic in the app marketplace and for Sony to not only be adding to this conversation but providing actual solutions for their developer community is extremely powerful.”

App Promo content has previously been featured by the Nokia Developer Community and is currently being featured by the HTC Developer Program on Twitter @HTCDev as part of a #TipTuesday Twitter campaign which provides app marketing tips to the followers in 140 characters or less every Tuesday.

The summer App Marketing series can be found on the Sony Developer Site at developer.sonymobile.com. For more information on App Promo visit http://www.app-promo.com or Follow them on Twitter @AppPromo.

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App Promo is a leading app marketing and strategy firm based whose mission is to help developers across all platforms succeed in the business of their applications. They offer strategy, monetization and marketing services to app publishers leveraging their experience and expertise in the industry to take their client’s applications to the next level. For more information, or to contact App Promo, visit http://www.app-promo.com. Follow @AppPromo on Twitter.

 

The original press release can be found here: http://www.prweb.com/releases/2012/6/prweb9630456.htm

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