Use unique metadata on each and every page of your website. Page titles, descriptions and keywords should all be different. With different data on each page, you increase the chance of search engines understanding the structure of your site and improving your rankings. Improving SEO is an important tactic in app marketing to help improve discovery of your app via search engines both online and mobile.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Search Engine Optimization or SEO is extremely important when it comes to discoverability of your application. Optimizing keywords on your website and in your app store description is the first step but remember that SEO takes time. A successful SEO strategy could take up to 3 months to really come into effect but is well worth the wait.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Consider creating a mobile optimized marketing page for your application which isn’t simply a stripped down version of your web page. Search engines are now ranking pages differently for mobile search versus web search which include factors like overall site performance, screen rendering, download speed  and useability. A site which is built for mobile will rank higher in search results than a website that was reformatted to fit on a smaller screen.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Apps are apps and apps go on sale. If you have a premium application consider sales and promotions as a great way to increase downloads and usage. Also there are many app price watching sites (and even apps) that will pick up a change in your pricing and feature this to the public.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.