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New York, New York (PRWEB) December 23, 2014
More Americans fall victim to accident, theft and violent crime during the holidays than any other time of year. Securify (available on iOS and Android) is the app that addresses this problem and brings safety, security and emergency response into the twenty-first century. Consumers can now alert authorities in a matter of seconds and while keeping them and their families safe and secure at home and around the world- a great app for travelling safely.
One touch of the Securify SOS button alerts the Securify 24-hour global response center with the user’s precise location, along with text and video messages regarding any type of emergency. Securify routes information to the appropriate authorities within approx. 5 seconds, and periodically updates the user regarding the progress of the response. If the user indicates that they are able to speak, an expert agent will call and stay on the line until help arrives.
While Text-to-911 service is currently available on a limited basis in approx. 12 U.S. states (Source: FCC.gov, November, 2014), the ability to “silently” alert the authorities in certain emergency situations remains unavailable to the majority of U.S. mobile subscribers.
“We cannot rely on yesterday’s technology while reporting today’s emergencies. Securify understands that every emergency has to be treated differently so all this information is necessary to provide a better and more effective service. “ said Carlos Gotlib Micha, CEO of SecurifyApp.com
Securify should never be used as a substitute for a 911 call. However, “silent” text alerts have proven to be lifesaving in many situations – particularly when a voice call could endanger the user.
Special features:
Time: Reporting less than 5 seconds means faster response times for emergencies.
No speaking: Silence is golden, especially in certain emergencies. With Securify help is only a tap away.
Real-time feedback: Stay calm and informed with the progress of your alert.
Agents: Feel you need an agent? If you want to speak with someone, they’re just another tap away.
Recording: Enable 1 minute silent recording so agents can better assess the situation. You can also send as many voice notes as needed.
Pictures: A picture is worth 1000 words; share images with an agent for more accurate help.
About Ububble Inc.
Ububble is the mobile development company behind the Securify Application. Privately owned, Ububble is an industry specialist in safety and security, working the Mexican government, while focusing on developing mobile apps that help consumers live safer worldwide.
The Securify App can be downloaded from the Apple App Store at http://bit.ly/SecurifyIOS and the Google Play Store at http://www.bit.ly/SecurifyAndroid
For more information, please visit http://www.securifyapp.com
View our promotional video at http://www.bit.ly/SecurifyVideo
Like our Facebook page http://www.facebook.com/securifyapp
Follow us on Twitter @Securifyapp
App-Promo and Tapped Mobile have survived the madness of CES 2015 and are pleased to present a curated half day morning session on Thursday January 16th at the TIFF- Bell Lightbox, recapping CES 2015 with a panel of the top digital executives in Canada discussing implications from CES and insights into how they see the year ahead unfolding.
Enjoy a cup of coffee, light breakfast, and come in from the cold to warm up with Mobile Insights 2015.
Event Overview
8:30 Registration, Networking, Coffee and Light Breakfast
9:00 Welcome and Opening Comments.
Jed Schneiderman, CEO TappedMobile
Gary Yentin, CEO App-Promo
9:15-9:30 CES 2015 Wrap Up
9:30-10:00 Agency Insights
Jake Norman, CEO Mindshare Canada
Bruce Neve, CEO Starcom MediaVest
Will Pate, VP Digital Strategy, M2 Universal
Matt Di Paolo, Managing Director Digital Innovation, Sidlee
Moderated by Jed Schneiderman, TappedMobile
10:00-10:30 Brand Insights
Jonathan Dunn, Associate Director Sales Marketing, Bell Digital Media
Rahul Raj, VP Marketing of Ecobee
Mark Childs, Chief Marketing Officer, Samsung
Moderated by Gary Yentin, App-Promo
10:30-10:45 Mobile Personas 2015
Mark Baltazar, Vice President, Brandspark International
10:45-11:00 Recap and Questions and Answers
Registration Information
Registration is limited to the first 100 registrations and is free for qualified agencies, brands and digital innovators. Simply click on bit.ly/Mobileinsights2015 to register
@Apppromo is excited to announce the launch of its App Preview service specifically designed for the new iOS 8 App Store and GooglePlay. Enclosed is a sample that was created for @SecurifyApp. We have had great reviews and hoping to share this success with our clients new and old. Contact us today for a custom quote for your application.
PRLog – Dec. 9, 2014 – NEW YORK — More Americans fall victim to accident, theft and crime during the holidays than any other time of year. Securify mobile app for iOS and Android, brings emergency response into the 21st Century, enabling users to alert authorities within seconds while simultaneously sharing critical location and additional information (text, audio, images). Securify delivers a new level of safety and security for the entire family – whether at home or on the road. The app is particularly valuable for travel and any time users find themselves in an unfamiliar location.
“We cannot rely on yesterday’s technology while reporting today’s emergencies. Securify understands that every emergency has to be treated differently so all this information is necessary to provide a better and more effective service.” said Carlos Gotlib Micha, CEO of SecurifyApp.com
Securify allows you to accurately and precisely provide authorities with information (location- GPS, audio, images) about any type of emergency in seconds. The app displays real-time information about the progress of the emergency alert.
APP BENEFITS
Time: Reporting less than 5 seconds means faster response times for your emergency.
No speaking: Silence is golden, especially in certain emergencies. With Securify help is only a tap away.
Real-time feedback: Stay calm and informed with the progress of your alert.
Agents: Feel you need an agent? If you want to speak with someone, they’re just another tap away.
Recording: Enable 1 minute silent recording so agents can better assess your situation. You can also send as many voice notes, as you need.
Pictures: A picture is worth 1000 words; share your images with an agent for more accurate help.
About Ububble
Ububble is the mobile development company behind the Securify Application. Privately owned, Ububble is an industry specialist in global safety and security, working the government of Mexico, while focusing on developing mobile apps that help consumers live safer worldwide.
The SecurifyApp can be downloaded from the Apple App Store at www.bit.ly/SecurifyIOS and the Google Play Store at www.bit.ly/SecurifyAndroid
For more information, please visit www.securifyapp.com
View our promotional video at www.bit.ly/SecurifyVideo
Like our Facebook page www.facebook.com/
Follow us on Twitter @Securifyapp
For Media Contact and further information:
Nikke Slight, @Apppromo
e: nikke@
m: 1-917-971-7169
Having attracted 30k new users in just two months, fandom across U.S. campuses is growing, and Sobrr is rewarding the enthusiasm with All Hallows parties at UC Berkeley, University of Florida, University of Miami, University of Illinois, Lehigh University and UCLA (full schedule below). In addition, dozens of schools continue to register for Sobrr’s Campus Race Program, which continues through December.
CEO Bruce Yang developed Sobrr after a bachelor party weekend in Vegas, and the initial media buzz attracted a predominantly male following. But now, an increasing number of women are embracing Sobrr’s combination of fun, spontaneity and privacy. Yang says: “Women are telling us they have become “tired of creeps on the dating apps.” Our 24-hour friendship feature enables users to connect with people around them — and then to curate those relationships, distinguishing between fleeting acquaintances and those with true friend potential.”
Rave reviews for the app include: “Genius.” “Tinder + Facebook = Sobrr! What could possibly go wrong?” and, “I love this app! Finally, privacy when we post!!! Great job guys!!! And I found my soulmate!” (iOS app reviewers).
Originally available for iOS, growth is now set to accelerate significantly with last week’s release of Sobrr for Android. In support of the new growth, Sobrr recently secured a $1.1 million round of funding from IDG Ventures.
Sobrr Fall Campus Tour Dates, 2014
October 23rd: UCLA (Alpha Epsilon Pi)
October 27th: Bucknell University (Order of Omega)
October 29th: UC Berkeley (Order of Omega)
October 29th: University of Florida, Gainesville (Pi Lambda Phi)
October 30th: University of Miami, Coral Gables (Sigma Alpha Mu)
October 31st: Ole Miss, Oxford MS (Phi Kappa Tau)
October 31st: University of Illinois, Urbana (Sigma Phi Delta)
November 1st: UC Berkeley (TDX)
November 1st: USC &UCLA (AGO + ADX)
November 6th: Lehigh University (Alpha Omicron Pi + AXO)
November 6th: UC Berkeley (Tri Delta)
About Sobrr
Available for iOS and Android, Sobrr is the first app to introduce the concept of 24-hour friendship. In real life, people socialize, but only become friends with whom they like. Sobrr returns this control back to the user. Everything on Sobrr expires in 24 hours, including photos, messages, and, even, friends (unless you really, really like them).
Founded in 2014, Sobrr Inc. is a team of Silicon Valley veterans and UC Berkeley students and alumni lead by Co-Founders Bruce Yang, formerly of LinkedIn and Fitbit, and former Microsoft employee Vivian Xu.Sobrr was recently awarded “Most Innovative App” by the Silicon Valley Technology Innovation and Entrepreneurs Forum.
I knew it was a gamble right from the start. Forfeiting your relatively safe, more traditional corporate career for the sake of a dream, in this case, building an independent gaming software company. Every day I kept reading about the financial success stories behind Candy Crushand Clash of Clans, and it kept whetting my appetite to get into the industry itself.
Knowing the uphill challenge I faced in this precarious industry, I still made the decision to develop a mobile game while pursuing my executive MBA from Pepperdine University. I was able to raise $30,000 from friends and family (including exhausting my savings) to start JABB Interactive, LLC. My goal was to build my first freemium mobile app, BasketWars.
In such a competitive space as mobile gaming, you obviously must differentiate yourself. I wanted to combine different aspects of gameplay with different genres and mash it up into one game. I enjoyed Basketball, having played it competitively at college. Most game players enjoy blowing things up. Why not turn basketballs into actual characters and integrate them into a warfare scenario? To my knowledge, there were few if any mobile games that offered the marriage of such two compelling topics in mobile gameplay.
I reached out to a Los Angeles-based app development company who were excited by my concept and agreed to help me build it. I selected World War II as the game’s backdrop because it lent itself to terrific design opportunities and fun characters.
It didn’t take long for me to hit my first major bump in the road. I underestimated the amount of time it would require to finish the game. It took two years to complete BasketWars. Now I had to wrestle over how BasketWars should be made available. Freemium? Paid?
Having no experience with previous game app monetization, I rationalized that making the game free was just too risky a business proposition. I also came across a number of free game case studies that illustrated huge acquisition of users but generated no profit because users did not find value in purchasing in–app content. I settled on a free, “lite-version” of the game, in addition to offering a paid version for $1.99.
I needed still more funds to bring BasketWars to market. Turning to Kickstarter, I was able to raise an additional $10K. While I began allocating more funds for promotion and marketing, the best advice I ever received was from speaking to Gary Yentin, CEO & Founder of App-promo.
After reviewing BasketWars and my plans for U.S. launch, Gary bluntly told me I did not have sufficient budget to acquire new customers in the U.S. that would enable me to get sufficient downloads and drive chart popularity. Instead, he recommended launching into the Canadian marketplace first and for the following reasons:
Gary’s company was also based in Canada and had relationships with many of the top game reviewers.
We launched in Canada in May of 2014. My team partnered with a mobile app analytics company called Appsee. Appsee allowed us to watch recorded video gameplay using heat sense technology. What did we learn?
BasketWars was not ready for prime time
It was a sobering experience. While the numbers were less than stellar, we also received constructive feedback from our Canadian pool of users. In particular, we learned:
The user feedback proved invaluable. We were forced to go back to the drawing board and implement a complete UI overhaul, including a core change in gameplay.
We originally designed BasketWars for players to make one shot per level, which would get progressively harder with each new level attained. Players got frustrated right off the bat because of their inability to make a shot on the first level. We learned that gamers must be pumped up with enthusiasm right from the start and that meant making it much easier to score on the first few levels before making gameplay more challenging. We accomplished this by changing the shooting mechanism from an “Angry Birds” style pullback, to a point, drag, and release.
We also changed gameplay from making one shot to pass a level to making as many shots as players can in a limited time frame. In our testing groups, these two changes alone brought with it a tremendous improvement in the level of player satisfaction. Gamers who previously experienced the older version of gameplay remarked that they now felt much better about the gameplay and wanted to continue playing.
In reviewing the Appsee videos, we saw those players who couldn’t read English get extremely frustrated. Simple tasks could not be completed that were explained in English. We realized that any tutorial provided at the start of the game needed to transcend any language barrier. We accomplished this through animation and pointers.
In our Canadian soft launch, we made both a free and paid version of BasketWars. The paid version received only one download. In our free version, of the more than 3,000 beta testers, we documented only one in-app purchase. In studying monetization strategies from some of the more successful games, we knew that the most important factor in driving in-app or paid downloads was the “fun factor” and that users “got it” as soon as they started playing the game. We made the strategic decision to stick with a freemium model only and in our minds, believe it will give us the best chance to succeed in an increasing fickle gaming market.
Braving the treacherous waters of mobile gaming app development proved a steep learning curve. I myself never waivered in my belief that BasketWars is as fun a game today as the day it was conceived. The JABB Interactive team learned a tremendous amount from BasketWars Canadian debut.
Since soft launching in Canada, we’ve continued to test BasketWars with small groups of beta testers here in the U.S., including friends and family. We are launching in the U.S with no marketing dollars and no paid promotion.
Our strategy includes using current lists of interested users while organically promoting BasketWarsvia social media channels to drive sufficient downloads to evaluate how well users are participating and enjoying the game. In effect, we are treating our U.S. launch as a second soft launch to further test the new UI/gameplay based on what we learned in our Canada soft launch.
Because we are an indie game development company, we are unable to spend vast sums of money on customer acquisition. Our strategy is to drive downloads through social media outreach, gaming blogger outreach, strategic partnerships and small promotional campaigns.
We feel BasketWars currently boasts a superlative design and incorporates two years’ worth of learning the ins and outs of studying what constitutes a fun and enjoyable mobile game. Earning my MBA has proven its value, helping me develop JABB Interactive’s marketing and overall business strategies and preparing me for the launch of BasketWars in October. We feel confident that BasketWars will receive a warm reception by game fans in the U.S.