[PRESS RELEASE] App Developers Get a Wake Up Call From Results of App Promo’s First Annual Developer Survey

Survey finds that 59% of participants are not generating enough revenue to break even with development costs

Toronto, Ontario, Canada (PRWEB) May 02, 2012

App Promo, a leading app marketing and strategy firm, has published the results from their First Annual Developer Survey that took place in April 2012. The most staggering finding from the survey was that 59% of participants indicated that the revenue generated by their most successful app was not enough to break even with development costs. In addition, 80% of participants confirmed that the revenue generated with their most successful app was not enough to support a standalone business.

The survey also found that the top earners in the group are seeing success because of the time and money they spend on marketing their mobile applications. The top earners represent 12% of participants who earned $50,000 or more with their most successful app. This group spent the most effort on marketing with an average of 14% of their time dedicated to promoting their app and also had nearly $30,000 set aside as the average marketing budget. This is a stark comparison to 52% of participants who spent as little as 5% or less of their time on promotion and had a marketing budget of $0.

“After two years of working with developers on increasing downloads and money for their app, we wanted to do this survey to dispel the myth that all you have to do is build an app and watch the money roll on in.” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, developers have to spend money and time on marketing in order to succeed. “

The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at CTIA 2012 May 8th at the CTIA Executive Forum – QuickHits Track.

A summary of the results are readily available now for review and republish as an Infographic entitled “Wake Up Call – If You Spend It They Will Come” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free from their website.

App Promo conducted their First Annual Developer Survey from April 4 through to April 23, 2012 and collected over 100 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found at http://www.app-promo.com/.

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App Promo is a leader in app marketing and strategy. Their goal is to help app publishers succeed in the business of their applications offering strategy, monetization and marketing services across platform: iOS, Android, Windows, BlackBerry and Nokia.

Source: http://www.prweb.com/releases/2012/5/prweb9465242.htm

MobyAffiliates names App Promo as Best Mobile App Promotion Agency

It’s always a great morning when you wake up to fantastic news! Today on Twitter we received a tweet from @mobyaffiliates letting us know that we made their list of Best Mobile App Promotion Network & Agencies. In fact, we are delighted to see that we are right at the top!

mobyaffiliate best mobile app promotion agency

Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services. You can check out the full list on Mobyaffiliate’s site.

 

 

[PRESS RELEASE] App-Promo launches First Annual App Developer Survey to Understand App Success and Highlight the Business Side of Applications

Developers responding to the Survey will be entered to win $1,000 in App Store Optimization Services

Toronto, Ontario, Canada (PRWEB) April 10, 2012

Leading app strategy and marketing agency, App-Promo, has kicked off its first annual App Developer Survey focusing on the business side of applications. The goal of the survey is to reach out to the community and get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective. The survey will be active from April 6 through to April 22, 2012 and can be found at: https://www.surveymonkey.com/s/devsurvey042012.

App Developers from iOS, Android, BlackBerry, Windows and Symbian are encouraged to participate. All participants will be entered to win $1,000 in App Store Optimization services. Individual survey results will be kept confidential.

“After years of working with developers and app owners helping them succeed with their applications, we wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of app development and thought that the best way for us to shed some light on this subject was to initiate this survey and follow-up with our findings” says Gary Yentin, CEO & Founder of App-Promo.

App-Promo intends to publish trends and statistical information in an annual report that will be available on their website in May 2012.

http://www.prweb.com/releases/2012/4/prweb9384415.htm

WIP Connector Interview with Gary Yentin: How to Get Your App Noticed

The Wireless Industry Partnership (WIP) is an international company building mobile developer communities.

Sam Chan from WIP connected with our CEO, Gary Yentin at WIPJam in early March to talk about assisting developers in succeeding with their applications. Questions covered App-Promo services, common developer issues, advice on marketing resources, and the rise of blockbuster apps.

Check out the full interview on the WIP Connector blog.

Tech Vibes Article “App Developer? Toronto’s App-Promo Wants to Ask You Questions”

TechVibes, the leading go-to spots on the web for Canadians on social, mobile and start-ups picked up our press release on our first annual developer survey and wrote an article about it.

Here’s just a snippet:

“Toronto-based app strategy and marketing agency App-Promo has kicked off its first annual App Developer Survey, a questionnaire that focuses on the business side of applications. The goal of the survey, App-Promo says, is to reach out to the community to get a “deeper statistical understanding” on how developers are doing with their applications, “especially from a monetization and marketing perspective.””

To check out the full post, click here.

[PRESS RELEASE] App-Promo makes application marketing a focal point for upcoming BlackBerry DevCon Europe allowing developers to think about the business side of mobile

Leading app marketing firm offers tools and services and sessions to DevCon participants (Feb 7/8, 2012) to help educate and equip developers with what they need to succeed in today’s app market

Toronto, Ontario, Canada (PRWEB) February 06, 2012

App-Promo, a proud sponsor of BlackBerry® DevCon Europe, is making sure that developers don’t leave this year’s conference without understanding that app success is as much about code as it is about business. The firm is committed to working with the attendees giving away services, tools and providing free app consultations at their sponsorship booth.

Gary Yentin, CEO and Founder of App-Promo, will be speaking on a panel February 8, 2012 at the event on “Creating the Most Successful Monetization Strategy” covering how BlackBerry App World™ can be leveraged to promote your app including carrier billing and subscription services. He joins other industry experts from Bango, Nobex and Vodaphone.

App-Promo has made their app marketing education tool, the App-Promo app, free for the week of BlackBerry® DevCon Europe. The app which provides the secrets to app marketing through articles, tips, case studies and a 101 tutorial series usually retails for $6.99 Euros. The app can be downloaded directly from the BlackBerry App World™.

“App-Promo was created based on the notion that many apps are being developed but very few are being thought of as products that need to both have a strategy to make money and marketing efforts. We are pleased to be able to drive this point home at this year’s BlackBerry® DevCon Europe and to work directly with developers from all over the world to help them succeed” says Gary Yentin.

To further communicate their commitment to aiding developers in their quest for app success, App-Promo is also providing free one-on-one app consultations at their sponsorship booth giving immediate guidance on app strategy and app marketing to help point developers in the right direction. And one lucky developer will win a Bronze Marketing Package from App-Promo during the App Circus event giving them access to an App-Promo expert for a one-time app strategy and marketing service retailing $5,000 Euros.

App-Promo is a leading app marketing and app strategy firm based in Toronto, Ontario, Canada. Founded in 2010, App-Promo’s mission is to assist global brands achieve success with their mobile apps across platform.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

www.prweb.com/releases/2012/2/prweb9163988.htm

[PRESS RELEASE] App-Promo Reveals the Secrets of App Marketing to Windows Mobile Developers

App-Promo app launches on Windows Mobile platform providing tips, articles and tutorials on how to succeed as an app owner in today’s marketplace

Toronto, Ontario, Canada (PRWEB) January 18, 2012

App-Promo, a leading app strategy and app marketing firm, announced today the official launch of their Windows Mobile version of the App-Promo app. The App-Promo app is an effective tool for app owners, brands and developers alike to learn the secrets of app marketing in order to increase downloads and overall app success in the marketplace. The app is also available for sale for iPhone, Android, BlackBerry and Nokia QT for $6.99 in app stores or by visiting http://www.app-promo.com/mobile.

The Windows Mobile App provides tips, articles, case studies and a 101 series aimed to educate and equip the mobile app owner on how to promote and market their application in order to increase discovery and ultimately downloads and activity for their application. Topics related to app store optimization, search engine optimization, social media use, PR and blogger outreach and contests and promotions are covered.

App-Promo has helped many brands and app owners increase their market presence of their app to their target audience. The goal of the app was to take this experience and expertise and package it up in an affordable product that would reach a wider audience. Launching a version on the Windows Mobile platform is a key part of this plan seeing that the app is now available in five of the major mobile app storefronts.

The App-Promo app can be found in the Windows Market for download at $6.99.

App-Promo is a leading app marketing and app strategy firm based in Toronto, Ontario, Canada. Founded in 2010, App-Promo’s mission is to assist global brands to achieve success with their mobile apps across platform.

http://www.prweb.com/releases/2012/1/prweb9115197.htm

Dice Interview with Tom Emrich: Tips to Enhancing Your App’s Visibility in the Android Marketplace

Check out this video of our very own Tom Emrich’s interview with Dice Network at AnDevCon II. The number one issue and concern of Android app developers is how do I get my app discovered and distributed. If your app is not one of the top 50 apps in the Android Marketplace, no one knows it exists. At the Android Developers Conference, or AnDevCon, in Burlingame, California, Tom Emrich and his colleague Gary Yentin of App-Promo, a PR and marketing firm for apps, offered up some advice.

Dice Interview with Gary Yentin: How to develop a paid media strategy to increase discovery of your mobile app

Check out this video by Dice Network interviewing Gary Yentin at AnDevCon II following up from App Promo’s presentation on Android Marketing & Discovery. Gary focuses this interview on how to develop a paid media strategy to increase discovery of your mobile app.

The number one problem every app developer has is how do they get people to actually discover their app. In a very popular session at the Android Developers Conference (AnDevCon) in Burlingame, California, Gary Yentin, CEO and Founder of App-Promo talked about paid media as being the most effective way to get people to download and use your mobile app.
Yentin explained that getting paid media to work for you is a science. You need to constantly work it and measure and test and play with your creative.

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