TIP: Maximize Your Social Reach by Connecting to Your Followers

Communicating to your followers on Facebook is extremely important. Make sure that you are actually connecting with them and not hard selling them. Engage your users in conversation. Ask them questions. Get them talking. Interaction will not only strengthen your relationship with your followers it will also increase the number of times your page will appear in their feed which will maximize your social reach.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Master the Art of Headlines for Effective Tweeting

Before you tweet ask yourself if your message is meaningful. It should add value to the community that you are building. Master the art of headlines. As Tweets are only 140 characters, you need to tease your readers with enough information to be interested and then provide them with a link to find out more.  Check your links though before you use them – the worst thing you can do is send your users to a 404 page.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

@HelloLine2 @Apppromo’s new client sees great success in downloads and monetization!

Very excited about our client @HelloLine2 and the success they are seeing for our recent download and monetization campaign. Line2 is an award-winning Voice over IP (VoIP) subscription service that adds a second line to your iPhone and/or Android device, and turns your Tablet (iPad/iPad Mini/Kindle Fire) into a full-featured phone wherever you’re connected to the Internet via WiFi or 3G/4G/LTE.  Line2

If you have an IOS phone download it here https://itunes.apple.com/us/app/line2/id319185557?mt=8

If you have a Android phone here is the link for you https://play.google.com/store/apps/details?id=com.toktumi.line2&hl=en

TIP: Make Your Marketing Campaign an Official “Event” on Facebook

Use the “Events” feature on your Facebook page to create anticipation for an upcoming release or app marketing campaign. This is a great way to gain some momentum. As your followers RSVP to your event, their response will also be shown on their wall which will give additional exposure to both your app and your event.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Social Media Success Needs You

The most important thing to remember when creating and cultivating a social network is to be yourself and not a corporation. Your audience wants to be part of a community and connect to a real person. Be sure to let your personality through your posts and responses. And don’t be afraid to let your audience know who they are speaking to.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

@Apppromo featured on @SamsungDevUS Blog -The Importance of #ASO

@Apppromo is very excited to be featured on the Samsung Developers site on the first of a series of blog posts on the topics of #AppMarketing.

The first article is on the The Importance of #ASO, Please visit http://samsungdevus.com/articles/importance-aso to read the entire article and tweet us @Appromo for additional marketing tips and secrets of App Discovery and Monetization.

App Promo ASO Series on Samsung

TIP: Have an App Video? Distribute It Everywhere!

Have a marketing or walkthrough video of your app? Use it everywhere. Embed your video on your app page (if supported). Feature it on your website and blog. Add a video channel on your Facebook page to allow your fans to view. Also be sure to send a link to your video in your press release and outreach to the media and bloggers.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Focus on the BIG THREE When It Comes to SEO

SEO’s “big three” are the keys to giving weight to your site to show up in search engine results. Your title tag, visible text copy and links pointing to your page are where you should focus your app marketing efforts to optmize your discoverability. SEO is extremely important as an app marketing tactic when it comes to improving discovery of your app online or on mobile via search results whether this be via Google, Bing, or Yahoo.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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