Mobile Insights 2015 –  A Recap of CES 2015 with Implications and Insights for the New Year

Welcome to 2015 and the year of ???

Jan16

App-Promo and Tapped Mobile have survived the madness of CES 2015 and are pleased to present a curated half day morning session on Thursday January 16th at the TIFF- Bell Lightbox, recapping CES 2015 with a panel of the top digital executives in Canada discussing implications from CES and insights into how they see the year ahead unfolding.

Enjoy a cup of coffee, light breakfast, and come in from the cold to warm up with Mobile Insights 2015.

Event Overview
8:30 Registration, Networking, Coffee and Light Breakfast

9:00 Welcome and Opening Comments.
Jed Schneiderman, CEO TappedMobile
Gary Yentin, CEO App-Promo

9:15-9:30 CES 2015 Wrap Up

9:30-10:00 Agency Insights
Jake Norman, CEO Mindshare Canada
Bruce Neve, CEO Starcom MediaVest
Will Pate, VP Digital Strategy, M2 Universal
Matt Di Paolo, Managing Director Digital Innovation, Sidlee
Moderated by Jed Schneiderman, TappedMobile

10:00-10:30 Brand Insights
Jonathan Dunn, Associate Director Sales Marketing, Bell Digital Media
Rahul Raj, VP Marketing of Ecobee
Mark Childs, Chief Marketing Officer, Samsung

Moderated by Gary Yentin, App-Promo

10:30-10:45 Mobile Personas 2015
Mark Baltazar, Vice President, Brandspark International

10:45-11:00 Recap and Questions and Answers

Registration Information

Registration is limited to the first 100 registrations and is free for qualified agencies, brands and digital innovators.  Simply click on  bit.ly/Mobileinsights2015 to register

Seasons Greetings and Happy Holidays 2014 from @Apppromo

Its been a very busy year for @Apppromo (our best ever!) and we want to take this time to thank all our customers, followers and friends. Wishing you and your family a very happy and healthy holiday season and looking forward to another record breaking year in 2015!  Cheers!
Hoiday 2014

SecurifyApp makes it safe to be Home Alone during this holiday season

Global emergency response app immediately alerts the authorities while sharing your location.

Securiy Icon

Securify Icon

PRLog – Dec. 9, 2014 – NEW YORK — More Americans fall victim to accident, theft and crime during the holidays than any other time of year. Securify mobile app for iOS and Android, brings emergency response into the 21st Century, enabling users to alert authorities within seconds while simultaneously sharing critical location and additional information (text, audio, images). Securify delivers a new level of safety and security for the entire family – whether at home or on the road. The app is particularly valuable for travel and any time users find themselves in an unfamiliar location.

“We cannot rely on yesterday’s technology while reporting today’s emergencies. Securify understands that every emergency has to be treated differently so all this information is necessary to provide a better and more effective service.” said Carlos Gotlib Micha, CEO of SecurifyApp.com

Securify allows you to accurately and precisely provide authorities with information (location- GPS, audio, images) about any type of emergency in seconds. The app displays real-time information about the progress of the emergency alert.

APP BENEFITS
Time:
 Reporting less than 5 seconds means faster response times for your emergency.

No speaking: Silence is golden, especially in certain emergencies. With Securify help is only a tap away.

Real-time feedback: Stay calm and informed with the progress of your alert.

Agents: Feel you need an agent? If you want to speak with someone, they’re just another tap away.

Recording: Enable 1 minute silent recording so agents can better assess your situation. You can also send as many voice notes, as you need.

Pictures: A picture is worth 1000 words; share your images with an agent for more accurate help.

About Ububble
Ububble is the mobile development company behind the Securify Application. Privately owned, Ububble is an industry specialist in global safety and security, working the government of Mexico, while focusing on developing mobile apps that help consumers live safer worldwide.

The SecurifyApp can be downloaded from the Apple App Store at www.bit.ly/SecurifyIOS and the Google Play Store at www.bit.ly/SecurifyAndroid

For more information, please visit www.securifyapp.com
View our promotional video at www.bit.ly/SecurifyVideo
Like our Facebook page www.facebook.com/securifyapp
Follow us on Twitter @Securifyapp

For Media Contact and further information:
Nikke Slight, @Apppromo
e:  nikke@app-promo.com
m: 1-917-971-7169

App-Promo Cyber Monday Sale~!

App Promo

App-Promo Cyber Monday Sale

Toronto, Ontario (Dec 1, 2014)- App Promo is excited to offer our loyal customers and followers our first ever Cyber Monday Sale.  We have curated the best sales for app promotion, app store optimization and app research to help you achieve your holiday goals.  These offers are valid until to Dec 15, 2014, so don’t wait to participate! 

Mobile Personas 2014  US and CA

Mobile Personas is pleased to participate in Cyber Monday 2014 by offering a $1,000 discount off the 2014 -3rd Annual Mobile Personas Report. This offer is valid for the first 10 companies who sign up for the report before Dec 15, 2014.

The 2014 Study combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies. Mobile Personas is a collaboration between Brandspark International (consumer and shopper insights), Tapped Mobile (mobile advertising) and AppPromo (app strategy and monetization).

App Store Optimization

Optimization of your app store product page is key to your app’s success. It is the destination for all your marketing efforts (ads, search, social media) and it is the first thing users see when they come across your app with the app app marketplace. To help ensure that you are leveraging the power of this pages, App Promo is pleased to over a 50% discount on our  App Store Optimization packages packages, rapid to go services created to improve discovery, discovery, salability and success of your app. 

LAUNCH ASO PACKAGE     REGULAR $2,999           NOW $1,500
LIVE ASO PACKAGE            REGULAR $2,500           NOW $1,250

Featured Client
Securify

The app that brings emergency response into the twenty-first century. You can now alert authorities in a matter of seconds in just one click of a button. In honour of the US release, you can now download the app for Free! Now help is just one click away!

Featured Client
Sobrr – life in the moment

On Sobrr, everything expires in 24 hours. We all have moments that we wish were never recorded. With Sobrr social networking app, you can meet people, make friends, and share your life freely.W hen you send SobrrChat messages to non-iPhone users, they will be received via SMS, where they will be linked to a browser. (And, yes, these will also expire in 24 hours.)

Advertising Week 2014- Cross Media Summit, Interview with Damon K Wayans

@Apppromo CEO interviews entertainer, comedian and digital/mobile mogul Damon K Wayans on the topic of his journey into digital and his   successful mobile application business.

App Marketing 101: Analytics & Monitoring

What all marketing efforts boil down to is results. For applications, the most common metrics are usually either downloads or activity. In this final article in our 10-part App Marketing 101 series, we break down what you need to know to properly assess your marketing efforts for your app.

Although results are gathered at the end of any marketing campaign, it is imperative that analytics and monitoring be considered right at the start of any effort. Metrics are intrinsically tied to the goals and objectives of the campaign. It is during the planning phase of your marketing effort where you not only identify these goals but should also be detailing how you will measure each objective in order to determine if they are successful or not.

Once you understand what data you need to collect, you will need to pinpoint what methods or resources you will need to gather that information. Understanding the methodology you need will ultimately influence the decisions you make in implementing your marketing efforts – which is why it is important to do this all upfront.

When the campaign is underway, don’t wait until the end to start to look at the data. Monitor your results throughout your efforts to see what is working and what is not and make the necessary adjustments. Just be sure that you give your choices enough time to culminate before changing them up again.

At either the end of your campaign or at particular milestones in your ongoing marketing, you will want to put all the pieces of information together to gauge the full impact of your efforts. Identify and celebrate your successes but don’t be afraid of points of failure as these are valuable learnings to take into your next attempts.

 

What to Measure?

The short answer is to this question is everything possible, but here are some typical metrics you should be collecting and analyzing in your marketing efforts.

  • Product: Downloads, unique users, page views, session length, time of use
  • Pricing: Purchases, in-app purchases
  • App Store Marketing: ratings & reviews
  • Social Media: Fans, followers, active users, post views & impressions, retweets, demographics
  • Paid Media: impressions, clicks, click-through-rate (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), social impressions
  • Search Engine Marketing:
  • Contests: participants, page views, session length
  • Press & Blogger Outreach: media deliveries, online pickup, positive/negative sentiment
  • Community & Networking: thread/discussion activity

 

Analyzing App Downloads

When it comes to apps, the first metric that comes to mind is downloads.

When looking at your downloads, consider more than just the total number. Look at what your peak times are for downloading to help determine key time slots for future marketing for your users.

All app stores provide geographic information that should be taken advantage of. Breakout your downloads by country to determine your geographic heat spots. Doing this will help identify where the most interest is from your users, another insight to take into future marketing and product efforts.

If your product has both a paid version and a free trial or “lite” version, analyzing your downloads for both during the campaign will help you assess your pricing model. Are  those that are downloading your lite version converting to paid? If not – look to either the process to upgrade or the price point.

Ultimately, while running any elements of your marketing campaign, you will want to look back at the impact of these efforts on your downloads. To gauge the full impact, compare significant amount of download data pre-campaign against the campaign period (and if possible also against post-campaign results). Additionally,

Before any marketing effort, be sure to baseline your downloads to allow you to quickly identify if your efforts are producing growth. Calculate both the total downloads prior to starting your marketing efforts as well as your average daily growth and use these numbers to compare against results during the campaign.

 

Looking at activity to understand your true user

Although downloads are a good stat to focus on in terms of interest in your app, if your goal is to understand the use of your app you are going to want to include activity as a core metric in your monitoring.

There are two main places to gather information on usage of your app. The first in in the app store via the reviews and ratings attributed to your app. Keep an eye on these as you continue your marketing. Are you increasing the number of reviews and ratings? Have these improved with your marketing efforts? What are your users telling you during this time?

As ratings & reviews are being calculated along with downloads to help position applications in storefront charts and features, it is definitely something you will want to include as part of your marketing goals.

The second place collecting data on your user’s activity is within your app itself, well that’s if you planned ahead in your product development to include statistics to do so. Implementing an analytics package when developing your app will go a long way in helping you truly understand the success of your app.

Take a look at the activity within your app during your marketing. Do you see spikes in activity that correlate to your campaign elements? How do these compare to the increase you may be seeing in downloads? Are new users staying an using your app or downloading it and leaving it behind? What areas are they most interested in?

By analyzing user activity – you will get a better sense of the longer term impacts of your marketing efforts. These metrics give insight to your users rather than those that are simply interested in your product, perhaps because of compelling positioning in your marketing campaign (short-term impact of marketing).

 

Analyzing PR & Online Buzz

A core part of any marketing campaign is to get the word out. Whether this is through a formal press release over the wire or through a more personal outreach to bloggers and online publications you are going to want to understand how successful your PR efforts have been.

If you are using a PR distribution system to send out a press release, some of these metrics are easily available via the reports they provide. Look especially to both the number of online pickup achieved through their network and the types of sites that ran your release.

If you are reaching out to press and bloggers through an email system, look to your open rate to gauge interest and then search online using keywords from your release to understand who ran your story.

Without investing in tools or systems that are devised to do so, the best way to gauge online buzz is through good ol’ fashion search engines. Search for your app name or other keywords during your campaign and make note of the sites that mention your product.

A great way to track reader usage is through URL tracking sites like the use of bit.ly. By converting your download page link, for example, into a bit.ly URL you will gain a better understanding of the traffic pushed to download your app from referring sources.

Of course, you will ultimately want to look to your downloads and usage during this time to gauge impact of the posts achieved to see if they result in achieving your overall campaign goals. This won’t be a one-to-one correlation but you will be able to infer spikes of download or activity during peak periods of online buzz, especially if this is isolated from other marketing campaign elements.

 

Understanding data from Paid Media

Out of all of the marketing resources you utilize in your campaign, paid media will come with the most amount of readily available real-time data.

When running mobile, online or search ads – it is best to split-test. Run a couple of versions of your ad at the same time and then look to the analytics provided to decide what is working and what needs to be stopped or changed. Monitoring this continually through your campaign will not only improve the active campaign’s overall results, but it will also teach you what to continue in future marketing efforts.

Whether it is during the campaign or at the campaign end, you are going to want to look not to the impressions made during marketing (unless your goal is pure brand awareness) but rather the connections or clicks made during the campaign. This is where the click-through-rate is important or as it is usually denoted “CTR”.

You will want to understand what a good CTR is for a campaign in order to quickly make a decision if the campaign is worth putting money into. Although these are always specific to the network and ad trafficked, industry CTR averages are available for speculation online so take a look at these conversations to help put things in perspective. Ultimately, you will want to run a few test campaigns yourself on various networks to really understand what to expect in using paid media for marketing your app.

 

Measuring Social Media

Like online buzz, you will want to look to your social media efforts during marketing to understand how they helped deliver results.

Facebook makes this incredibly easy through the use of their Insight tool if you are a page administrator. This tool not only breaks out user activity, but can also provide data by post (impressions, activity) and demographic. Like Paid Media, you can use the data in Insights to see what type of posts are working for your community and which are not. Outside of Facebook’s Insight reports, use tracking services like bit.ly to understand who is entering your community to ultimately download your app.

For other social networks, like Twitter, you will need to lean on third party metric systems to really get a sense as to how your marketing efforts are doing within these communities. However, without investing too much money on these services, you will be able to look to your follower growth and perform searches to see what people are saying about your product. Again, the use of a tracking URL will also help to determine referral traffic to your download page. But unlike Facebook, most other social networks are not yet well set-up to provide you with additional data (like number of reads on your tweet etc.) so if this is of interest to you, you will have to look for alternative analytics solutions which do exist to integrate with.

Regardless of social network, you will want to look to follower or fan growth and sustenance as a metric to indicate interest in your brand and use of any download links

Sobrr-Life in the Moment – Halloween PR Release

Sober  Life in the Moment

Sober Life in the Moment

College Women Switching to Sobrr as the Best App for Fun and Finding Soul Mates.

Co-eds are partying with hot mobile app Sobrr this Halloween. Perfect for club, concert, bar, or sports gatherings, Sobrr takes the scary out of social, enabling no-regrets, spontaneous interactions that expire within 24 hours — unless both parties agree they’re a match.

October 28, 2014 (PRWEB) October 28, 2014: Emeryville, California

Having attracted 30k new users in just two months, fandom across U.S. campuses is growing, and Sobrr is rewarding the enthusiasm with All Hallows parties at UC Berkeley, University of Florida, University of Miami, University of Illinois, Lehigh University and UCLA (full schedule below). In addition, dozens of schools continue to register for Sobrr’s Campus Race Program, which continues through December.

CEO Bruce Yang developed Sobrr after a bachelor party weekend in Vegas, and the initial media buzz attracted a predominantly male following. But now, an increasing number of women are embracing Sobrr’s combination of fun, spontaneity and privacy. Yang says: “Women are telling us they have become “tired of creeps on the dating apps.” Our 24-hour friendship feature enables users to connect with people around them — and then to curate those relationships, distinguishing between fleeting acquaintances and those with true friend potential.”

Rave reviews for the app include: “Genius.” “Tinder + Facebook = Sobrr! What could possibly go wrong?” and, “I love this app! Finally, privacy when we post!!! Great job guys!!! And I found my soulmate!” (iOS app reviewers).

Originally available for iOS, growth is now set to accelerate significantly with last week’s release of Sobrr for Android. In support of the new growth, Sobrr recently secured a $1.1 million round of funding from IDG Ventures.

Sobrr Fall Campus Tour Dates, 2014
October 23rd: UCLA (Alpha Epsilon Pi)
October 27th: Bucknell University (Order of Omega)
October 29th: UC Berkeley (Order of Omega)
October 29th: University of Florida, Gainesville (Pi Lambda Phi)
October 30th: University of Miami, Coral Gables (Sigma Alpha Mu)
October 31st: Ole Miss, Oxford MS (Phi Kappa Tau)
October 31st: University of Illinois, Urbana (Sigma Phi Delta)
November 1st: UC Berkeley (TDX)
November 1st: USC &UCLA (AGO + ADX)
November 6th: Lehigh University (Alpha Omicron Pi + AXO)
November 6th: UC Berkeley (Tri Delta)

About Sobrr
Available for iOS and Android, Sobrr is the first app to introduce the concept of 24-hour friendship. In real life, people socialize, but only become friends with whom they like. Sobrr returns this control back to the user. Everything on Sobrr expires in 24 hours, including photos, messages, and, even, friends (unless you really, really like them).

Founded in 2014, Sobrr Inc. is a team of Silicon Valley veterans and UC Berkeley students and alumni lead by Co-Founders Bruce Yang, formerly of LinkedIn and Fitbit, and former Microsoft employee Vivian Xu.Sobrr was recently awarded “Most Innovative App” by the Silicon Valley Technology Innovation and Entrepreneurs Forum.

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