Apple developer community earnings exceed $70B

Apple said its developer community earned more than $70 billion since the App Store launched in 2008, and overall downloads grew more than 70 per cent in the last 12 months.

It also revealed the availability of a subscription business model across all 25 app categories helped drive a 58 per cent annual increase in active paid App Store subscribers over the past year.

Subscribers can use the subscription option for streaming apps including Netflix and Hulu, Tastemade – a mobile-first cooking network – and photo editing apps including Over and Enlight.

Not surprisingly, gaming and entertainment are the store’s top grossing categories, while lifestyle, health and fitness apps experienced over 70 per cent growth in the past year.

The photo and video category is one of the fastest growing categories, with nearly 90 per cent growth.

Apple singled out Pokemon Go and Super Mario Run as being “breakout hits” and said “other standout launches” included CancerAid, Exercise Intensity and Ace Tennis.

“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, adding the amount earned by developers over the past nine years is “simply mind-blowing.”

The news comes ahead of the tech giant’s World Wide Developers’ Conference, which runs from 5 June to 9 June.

In May it was reported App Store revenue increased 40 per cent year-on-year to an all time quarterly high during Apple’s fiscal Q2 2017(calendar Q1) while the number of developers publishing on the platform increased 26 per cent year-on-year.

Big Data, Little Data, Any Data helps to market your Application

There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.

Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.

@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.

Why Mobile Video is your secret acquisition tool

Mobile Acquisition is difficult and expensive. Getting quality users who not only download your application but also open and use your application is the holly grail in app marketing. One of the hidden secrets of acquisition is using mobile video as creative to inform, educate and convert users to customers.  @Apppromo has been involved with mobile marketing and acquisition over the last seven years, and have noticed in the last year a large increase in mobile video usage as a creative means to acquire customers. Not only is mobile video more efficient at education and entertaining potential customers to download your application, it as also a great way to re-enage with users and keep them sticky and loyal to your application.   Its now easier then ever to be creative and efficient in the app download business.

@AppPromo speaking in NYC on April 6, 2017 at the App Promotion Summit

After 8 ground breaking conferences, the leading App Marketing Event is heading to New York City on Thursday April 6, 2017 at the Stewart Hotel.  Discover from top industry practitioners how to take your mobile app marketing and growth to the next level.

Join @AppPromo CEO Gary Yentin as he moderates a panel on:  

Start the New Year with an 2017 App Check -Time limited offer

@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.

We would like to thank you by offering a complimentary 2017 App Checkup.

The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.


Happy Holidays from @AppPromo


Its that time of year again….The year has come and gone so quickly…….@AppPromo would like to wish everyone a happy and safe holiday with hope and health for the New Year.

GetZENd – A Life-Changing Relaxation On-Demand Mobile Application Named Finalist in Better Life App Challenge

For immediate release:  December 12th, 2016, Toronto, ON


Toronto Startup Entrepreneur, GetZENd Founder Zahra Karsan To Present Innovative New Mobile App In Barcelona, Spain, December 13th

GetZENd, a groundbreaking new mobile app developed by Toronto entrepreneur Zahra Karsan, has been selected finalist in the prestigious, Better Life App Challenge contest presented by Softonic.  Karsan will present the life enhancing benefits of GetZENd in Barcelona, Spain, December 13th.

As an executive coach, Karsan recognized the need for an on-demand solution for clients facing daily challenges including stress and anxiety, poor mental focus and insomnia. Drawing from Karsan’s extensive experience in NLP, Results Coaching and positive psychology, GetZENd delivers a unique combination of Brainwave Entrainment, results-oriented visualization and guided coaching programs that can be personalized to a user’s individual needs and played, anytime, anywhere on a mobile phone.

Karsan said:  I am thrilled GetZENd has been recognized at an international level at this early stage for our company.   It’s a wonderful validation of our mission to help people live fuller, happier lives so they can feel more connected, more energized and more successful.”

The Better Life App Challenge recognizes developers who use their skills to create technology that can literally change the way we live. 10 finalists will compete for the grand prize that includes app promotion, expert mentoring and $10k USD cash. Canadian app enthusiasts can follow GetZENd on Facebook for live updates from the finals presentation on Tuesday, December 13th starting 12pm EST.

Download the GetZENd app:

Android/Google Play:
Apple/App Store:
App Trailer Video:

App Icon:

App Screenshot:

For more information visit:

Instagram:  @GetZENd
Twitter: @GetZENd

Better Life App Challenge:

Nikke Slight
917 971 7169





2017 Mobile Technology Events to consider attending

As 2017 is quickly approaching, its time to plan for the major events for the year. Enclosed is a summary of some of the upcoming events to consider attending: –

2017 Event Descriptions

CES (Consumer Electronic Show): Las Vegas, Nevada from January 5-8

CES is the global stage where next-generation innovations are introduced to the consumer marketplace. CES has served as the “proving ground” for innovators and breakthrough technologies for more than 40 years.

Highlights: CES will feature Augmented Reality, Cyber and Personal Security, Drones, eCommerce and Enterprise Solution, Gaming and Virtual Reality iProducts, and Self-Driving Technology. CES marketplaces will include 3D Printing, Accessibility, Baby Tech, Beauty Tech, Education and Technology, Eureka Park, Family and Technology, Fitness and Technology, Global Technology, Health and Wellness, Kids and Technology, Robotics, Sleep Tech, Smart Home, Sports Tech, University Innovations and Wearables.

The Big ShowNew York, New York from January 15-17

The Big Show is a three-day event sponsored by the National Retail Federation offering unparalleled education, collegial networking and an enormous EXPO Hall full of technologies and solutions. The speakers include visionary leaders with game-changing ideas to help elevate businesses ideas. Sir Richard Branson, founder of the Virgin Group, will be the keynote speaker.

Highlights: The Big Show features over 600 exhibits, including CRM, Merchandising, Mobile, Social and Digital Tech, Communications and Marketing, Retail Analytics, Store Design, Store Associates Training, Data Analytics, Merchandising, Operations and Information Technology. The Big Show is a major forum for the global retail industry and world leaders.

World Economic ForumDavos, Switzerland from January 17-20

The World Economic Forum deals with the fast-paced and interconnected world where breakthrough technologies, demographic shifts and political transformations have far-reaching societal and economic consequences. As both Brexit and the 2016 election demonstrate, leaders need to share insights and innovations on how to best navigate the future.

Highlights: Responsive and Responsible Leadership: Global events this year remind decision-makers that the more complex a system, the greater a community’s concern about its future. The weakening of multiple systems has eroded confidence at the national, regional and global levels. In the absence of innovative and credible steps towards their renewal, the likelihood increases of a downward spiral of the global economy fueled by protectionism, populism and nativism. The forum will explore The Fourth Industrial Revolution: What it means and how to respond.

GSMA Mobile World CongressBarcelona, Spain from February 27- March 2

Mobile World Congress is the world’s largest gathering for the mobile, Internet of Things (IoT) and telecom industries. It is the planet’s best venue for telecom industry networking, new business opportunities and deal-making. MWC 2017 is a world-class conference featuring visionary keynotes and thought-provoking panel discussions. The exhibition has more than 2,000 companies displaying the cutting-edge products and technologies that define the future of mobile and IoT. This year’s pavilions will feature the Graphene, Green Tech, Innovation City, IoT, Cloud and Wearables areas.

Highlights: Alongside Mobile World Congress, 4YFN (4 Years From Now) is the home of the tech startup community with 600 new startups exhibiting and over 700 investors and corporations searching for the next big idea at the Founders and Investors area. GSMA programs include Women4Tech and the GSMA’s Global Mobile Awards. It is the industry’s leading stage for innovation, excellence and achievement. The GSMA’s prestigious Ministerial Program draws together the world’s most influential telecommunication leaders to share ideas and debate in pursuit of connecting everyone and everything to a better future. Women in Tech are a new GSMA program being introduced at Mobile World Congress 2017.

EuroShopDusseldorf, Germany from March 5-9

EuroShop is the largest retail event in the world and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries with over 110,000 people attending the event.

Highlights: The seven experience dimensions of EuroShop 2017 are: POP Marketing, Expo and Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting and Store Design, and Food Tech and Energy Management. The extensive line-up of exhibitor ranges is complemented by the proven, high-caliber forums with practitioners’ lectures presented on all five exhibition days amidst trade fair activities. These include the EuroShop Forum Architecture and Design, the EuroCIS Forum, the POPAI Forum, the OmniChannel Forum, the ECOpark Forum and the new Expo and Event Forum.

South by SouthwestAustin, Texas from March 10-19

South by Southwest (SXSW) dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Five days of compelling presentations and panels from the brightest minds in emerging technology held in March. SXSW offers scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs, video games and startup ideas.

Highlights: There are four main shows designed to enhance and complement conference programming. Each show encourages targeted connections and new discoveries through niche pavilions including Come and Capture, Future of Food, The Sport Spot and The MedTech Pavilion. Several stages located throughout the shows feature content aimed at promoting discovery, education and inspiration, including Next Stage, Pitch Stage and Podcast Stage

ShoptalkLas Vegas, Nevada from March 19-22

Launched in 2016, Shoptalk is the newest retail and ecommerce event. It covers the rapid evolution of how consumers discover, shop and buy from new technologies and business models to changes in consumer preferences and expectations.

Highlights: Last year, the event attracted 3,100 attendees, including over 1,000 C-level executives, almost 400 CEOs and more than 100 investors. Shoptalk featured the latest trends, business models and technologies from CEOs and executives of early stage companies, technology providers, commerce disruptors and venture capital investors, as well as peers from established retailers and brands.

CeBITHanover, Germany from March 20-24

CeBIT is the largest and most internationally represented computer expo.

The event is held in Hanover, Germany. It is considered a barometer of current trends and a measure of the state of information technology. The conferences provide a 360-degree overview of the digital industry’s four core markets: IT, Telecommunications, Digital Media and IoT.

Highlights: The event will focus on the following business areas: Big Data and Business Intelligence, Business Electronics and Equipment, Business Security, Communication and Networks, Data Center Infrastructure, ECM, Input/Output Solutions, ERP and HR Solutions, IoT, Marketing and Sales Solutions, POS and Banking Solutions, Research and Innovation, Unmanned Systems and Solutions, VR and AR.

Cannes LionsCannes, France from June 17-24

Cannes Lions is an eight-day program of creative inspiration, celebration, education and networking held in June. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover.

Highlights: The Cannes Lions Festival features Health, Entertainment and Innovation as three distinct conferences within Cannes LionsLions Health challenges the industry’s norms and motivates it to change the course of healthcare communications. Lions Entertainment explores the ways talent and storytelling can elevate content into the cultural mainstream. Lions Innovation is an exploration of data and tech as catalysts for creativity. Over two days it showcases new and kick-started collaborations. It brings together the start-ups with game-changing products and services, the investors who back them, the brands who work with them and the storytellers who can bring it all to life.

MWCShanghai, China, from June 28 – July 1

The Conference at MWC Shanghai (The Human Element) features thought-provoking presentations from some of the mobile industry’s most influential executives, who will share their visions of the mobile industry while providing essential insights on current and future trends.

Highlights: MWC Shanghai focuses on how mobile technology — from connected cars and wearable tech to IoT and smarter cities — is revolutionizing every aspect of individuals’ lives and creating a personalized experience. The three-day conference is the largest in the Asian marketplace and attracts the key players in the mobile ecosystem held in July.

Mobile World Congress AmericasSan Francisco, California from September 12-14

The GSMA and CTIA created a new mobile industry event in the United States. CTIA and the GSMA are equal partners in the joint event with the GSMA leading the event’s production and management.

Highlights: MWC Americas showcases how mobile is creating the connected life, transforming how individuals, businesses and entire industries communicate, interact and innovate. Mobile World Congress Americas is set to become the leading mobile industry event in the Americas.

DmexcoCologne, Germany from September 14-15

Dmexco is the world’s leading exhibition and conference for the digital industry and stands for innovative and future-oriented developments and trends in the center of a new digital economy: The digiconomy. Within the two days of Dmexco, a top-notch lineup of speakers and a unique presentation of diverse themes will put crucial trends and the potential for business in the limelight.

Highlights: The program for 2017 will include more than 550 speakers from all over the world who will hold presentations on 15 different stages. The speakers will include digital stars, top executives, newcomers and trendsetters, who will hold outstanding keynote speeches, engage in exciting discussions and present visionary demonstrations.

FutureSync: San Francisco, California from October 8-13

FutureSync is an immersive and experiential learning process. It is designed to align organizations. It focuses on rapidly changing technology and consumer behaviors and the opportunities they offer your organization. Each program is customized to your business needs. Think TED meets active creative experiences.

Highlights: Identify and leverage start-ups to drive your business goals. Thought leadership that identifies blind spots. Experiential and immersive exercises are created for the week. Wrapped in locations and dining experiences that are designed to evoke thought regarding innovation. Develop strategic relationships outside of your company.

Tech CrunchLondon, England from December 5-6

Highlights: Tech Crunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what is on the minds of the tech industry’s key innovators. Disrupt gathers the best and the brightest entrepreneurs, investors and hackers for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley and, of course, awesome after parties.


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