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Apple is making a big change to how the App Store works

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Apple is planning to get rid of the longstanding 30% fee it forces app and media companies to pay when they sell a subscription through the App Store, according to The Financial Times.

This is a big deal for publishers who sell subscriptions through Apple’s Newsstand app, like Conde Nast and Time, and streaming audio and video services who sell their wares through apps in Apple’s App Store, like Spotify and HBO Now.

It means they’ll earn much more revenue on content sold through the App Store, which could offer a compelling reason to keep developers interested in iOS versus Android and other competitors.

Apple drew some flak when it introduced these terms for subscription content back in 2011. The 30% fee was standard on app sales and standalone downloads of music or video, but some folks argued that subscription-based services shouldn’t be subject to the fee, as they bore most of the cost of delivering the subscription after the initial download.

The report comes just before Apple’s giant developers conference, where the company will talk about its big ambitions for the iPhone, iPad, Mac, and App Store among other things.

Article from by Lisa Eadicicco on http://www.businessinsider.com/apple-getting-rid-of-30-tax-on-content-subscriptions-2015-6

Apple Revamps The App Store’s Games Section With Increased Focus On Editorial Content

@Appromo would like to share the June 2, 2015 article by   

Apple quietly made a number of changes to the way it features and organizes mobile applications in the iTunes App Store in May that are of particular interest to mobile game developers. Previously, developers relied on algorithmically generated sections highlighting new and trending titles as a way of having their games found, but now many of these lists are gone.Now missing are lists like “New,” “What’s Hot,” and “All iPhone (Free & Paid),” for example. In their place, including for the first time ever in the Games’ subcategory pages, are editorially curated lists instead.The removal of the “All iPhone (Free & Paid)” section was likely in part due to abuse on the part of app developers, as a number of publishers listed their games with “AAA” or “AAAAA” or other “A” words in order to show up first. That seemed to be an odd strategy since it’s unclear how many consumers will willingly download an app with a title that appears so spammy. But just as with the phone book in years past, there are always those businesses who believe that simply being at the top of a list is the key to success.

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An old version of the App Store

The now-removed new release section was not alphabetical, but appeared to have been based on download volume, as not every new app made the cut. However, the section did give indie developers a shot at organic app downloads if they could acquire a lot of traffic within the first few days following their app’s debut.

Going forward, it seems that Apple is moving away from these algorithmically derived and more automated lists. Today, the App Store’s Games section instead features lists like “Best New Games” and “All Time Greats,” which are created by Apple editors and refreshed on a weekly basis. These are featured alongside previous launched lists like “More Games You Might Like,” which is a personalized list based on your purchase history.

Screen Shot 2015-06-01 at 12.13.08 PM

The App Store Now

What’s also notable about the changes is that this represents the first time the Games’ subcategory pages (e.g., Action, Adventure, Racing, Trivia, etc.) have included editorially created lists.

These pages now have their own banner art at the top as well in order to better highlight the best new games within those sections. Within each subcategory page, consumers can browse editorial collections, including “Best New Games,” “All-Time Greats,” “Free,” and “Pay Once & Play.”

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Games Subcategory Page

To what extent these changes have impacted app developer varies, but a handful reported substantial drops in organic downloads, ranging from 30 percent to as high as 90 percent, during the first week after launch. Discussing the matter on private forums, developers have even reported seeing launch day numbers drop from ~1,000 downloads per day to just 100.

That being said, for a majority of app developers, the removed sections won’t have a significant or lasting impact on app downloads, especially for those who have made more of an effort to focus on being discovered through App Store search, or have more refined user acquisition and marketing strategies.

More importantly, the editorial sections mean those developers who build great games will be rewarded for doing so, instead of having to compete against an inscrutable algorithm.

It also means that developers who have tried to make a quick buck with scam apps, clones and other rip-offs won’t have as easy a time at being discovered thanks to the shift to curation. As you may recall in the post-Flappy Bird era of the App Store, a number of developers shot to the top of Apple’s charts with ridiculous apps, like that one featuring a bouncy ball that was nothing more than a GameSalad template, for example. Apps like these are less likely to be featured by editors, so less likely to rise in the charts and then go viral.

The changes, which hit the App Store in mid-May, are currently only being seen in the U.S. market. They’re a part of Apple’s ongoing efforts to showcase more curated content in the App Store, as opposed to highlighting broader categories of apps. For the company, it’s a necessary shift in strategy as the store continues to fill with new apps – Apple reported this January its store now features over 1.4 million apps, up from a million in late 2013. It may update those numbers again at its forthcoming WWDC event this month.

Mobile Personas 2015 report on Canadian consumers infographic

The Mobile Personas 2015 report is out now! In its third year, the findings of this year’s study show Mobile Moms are relying ever more heavily on their phones for shopping research and Millenials are eschewing TV for mobile video. See more highlights in the infographic below.

This year’s report has also been split into demographic sections for easier purchase. Contact us for pricing details.

MobilePersonas2015v5

You can also download the Mobile Personas 2015 Infographic as a PDF file.

The Mobile Personas report is a study of Canadian consumers and their mobile usage. The 2015 Study combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies. Mobile Personas is a collaboration between Brandspark International (consumer and shopper insights), Tapped Mobile (mobile advertising) and AppPromo (app strategy and monetization).

App Analytics from Apple-Understanding the Business of Mobile Applications

@AppPromo’s company mission is to help developers, brands, agencies and individuals understand the business of mobile applications. That is the reason we started the company and that is the basis for our success. Congrats to #Apple for creating #AppAnalytics.  A great tool for #developers that offers #free and #powerful data. This is a step in the right direction in understanding the #business of #mobileapplications.  Don’t hesitate to contact us to help you explore and navigate this powerful tool!App Anallytics

@ThePlazaApp launches today in @AppStore in Canada

Screen Shot 2015-04-21 at 11.23.49 AMCalling all #charities: New @ThePlazaApp combines the features of Reddit and Google Maps to support your cause.

Features Feeds From Your City and The World

Available for iPhone and iPad on the App Store (bit.ly/plazaapp)

Share This Release: bit.ly/plazapress
Download the App: bit.ly/plazaapp

TORONTOApril 21, 2015 /CNW/ – Calling all charities and social enterprises – new social app Plaza wants you to help kick start the discussion on the topics, issues and causes that matter most. Plaza breaks down barriers globally to discuss locally. Available for free download on iPhone and iPad on the App Store (bit.ly/plazaapp) now.

Plaza is the dynamic new social network that brings your city to life!  Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You can choose to post either publicly or anonymously. Organizing a local event or protesting a cause? With Plaza, you can gather supporters by creating your own custom categories on almost any niche topic.

Plaza Special Features:

  • Feeds from your city or from anywhere around the World
  • Choose from Hundreds of Avatars that best represent you
  • Post in local city or world categories
  • Use text, audio, photo and video to express yourself
  • Easily switch between public and anonymous posting modes
  • Create niche local categories to communicate in
  • Follow other users and friends anonymously or via Facebook
  • Change cities and see what’s happening somewhere else

“Our original idea was to create a live feed for an entire city. Social networking is trending further towards local communication, but sometimes it can get boring seeing posts from the same people on Facebook,” said Spencer GrahamFounder, Plaza. “With Plaza, we created a platform that allows users to see posts from any person that shares the same city. The name Plaza is fitting since that’s the center of a city where people gather.”

Plaza is engaging charities nationally to gain exclusive access and share messages relating to their chosen cause and issue. By providing a forum for open discussion, Plaza aims to unite communities in common interests and causes, while highlighting the commendable efforts of the organizations that are on the ground everyday making a difference.

Have your say in a dynamic and relevant way by engaging those in your community. Login to see what everyone is talking about.

Note: iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Plaza: Plaza is the dynamic new social network that brings your city to life!  Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You may choose to post either publicly or anonymously. http://theplazaapp.com

SOURCE  @AppPromo

For further information:

Media Contacts:

Nikki Lamb Tudico, Lamb Creative Group,  nikki@lambcreativegroup.com, 416-878-2250

@AppPromo named Top App Marketing Agency

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Clutch Identifies Leading App Marketing Agencies

The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence.

 WASHINGTON, April 3, 2015 /PRNewswire/ — Today Clutch published its first edition of research identifying leading app marketing agencies.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on app marketing against their ability to deliver world-class results for their clients.

The firms recognized are: Appency, Somo, Appular, Plastic Mobile, ComboApp, MEDL Mobile, App Promo, Dot Com Infoway, and Jivaldi.

“These app marketing service providers range in agency size and vary in customer and industry focus. However, these agencies and the strategic marketing teams behind them have all demonstrated a commitment to meeting their clients’ app marketing objectives,” explained Ryan Stevens, Lead App Marketing Analyst at Clutch. “One of the biggest hurdles an app marketing agency faces is implementing a mobile strategy that is also aligned with their clients’ big picture business goals.”

Profiles of each app marketing agency detailing the companies’ key focus areas and displaying full-length client reference interviews are published on Clutch.co. Clutch also published a companion directory of app marketing agencies, which provides prospective buyers with filtering tools to help identify the app marketing service providers that best meet their needs.

Clutch’s effort to identify leading app marketing agencies is ongoing, and the firm encourages established companies to apply to participate for potential inclusion in future research updates.

The full research and reviews can be found at:

https://clutch.co/agencies/app-marketing/research
https://clutch.co/agencies/app-marketing

About Clutch

Clutch is a Washington, DC-based B2B research and review firm that identifies top service and software firms in the technology and marketing industry. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms’ focus areas and their ability to deliver on client expectations. Clutch publishes the leading research on mobile agencies in addition to research and reviews covering 500+ companies spanning 50+ vertical markets.

Contact Ryan Stevens
202-417-2194
Email

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/clutch-identifies-leading-app-marketing-agencies-300060693.html

SOURCE Clutch

Copyright (C) 2015 PR Newswire. All rights reserved

@Apppromo CEO Gary Yentin participated in @VentureBeat Mobile Roadshow- April 1, 2015

Over 200 plus mobile developers from #Toronto participated in the @VentureBeat #vbroashow on Wed April 1st, 2015 at the Intercontinental Hotel. @AppPromo CEO Gary Yentin participated in the panel on Mobile Monetization and the #business of Mobile Apps.  The summary of the panel was the app business is  a tough but exciting and one formula for success- its all about the understanding and interpreting #data.CBig22zUkAARick.jpg-large

App Marketing: the crucial line item too many app developers miss

Mobile Phones And Abercrombie

The Roadshow’s four stops include: Seattle (March 24), Vancouver (March 25), Toronto (April 1), and Montreal (April 2). Get all the info here. 


You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing.

According to Gary Yentin, CEO and Founder of App Promo in Toronto, more often than not, developers are rushing to launch without a marketing plan in place and the budget to fund it. “I’m still amazed six years later [after the App Store launched], that people don’t put a line item in for marketing,” he says. He says that even seasoned VCs overlook it and instead get too fixated on the technology.

Of course, in order to market intelligently, you need the right analytics. You need to know who your users are and what they’re doing. But according to Yentin, many developers haven’t even put the right SDKs in place for tools such as Flurry or Google analytics, or any of the other mobile measurement platforms. “You can advise them to do it but sometimes they just don’t have the time,” he says. “They’ve set a launch date and that means they would have to go back and re-submit to the store.” No app developer wants to do that.

Even for those who have planned to capture data out of the starting gate, there are issues to solve. While there are a number of valuable analytics tools that can provide vast amounts of data, Yentin says that all too often, most developers are just too busy and overwhelmed with making things look good and work right to make good use of them.

“Developers are always super-rushed and have limited resources, and to be honest, a lot of them don’t know how to understand and interpret the data,” says Yentin. “It’s kind of a catch 22; you can put the KPIs out there but then you have to understand how to use and understand those KPIs.”

He’s contrasting this to giants like EA, Disney, or King, that have specific teams of up to 50 people dedicated to analytics. For mid-size and smaller developers, this just isn’t realistic, and for Yentin, it’s essential at the start for these mid-range players to build in an internal resource to monitor and interpret analytics, or outsource if that’s not possible.

Collecting data over time is important, but the first week after install is most critical, says Yentin. A lot of players won’t return after that first week, so it’s an essential time frame in which to get the most important data: what time of day users open the app, how often they come in and out, how much time they spend, how they interact with the app and its functions. Learning why people leave is as important as why they stay.

Developers also make the mistake of failing to determine exactly who their user is. He provides the example of a gaming client who had exclusively targeted males 18 to 24. All the creative in the game and all the advertising were aimed at this audience. But when the developers started to look into the demographics, they saw that they had a 30 percent uptick of females. “That was something they never dreamed about,” says Yentin. “Here they’re creating for one group, and then find out they have a completely different sex playing the game. That’s kind of significant when you think about how you’re going to go about acquiring users.”

But before developers find themselves in a similar situation doing a quick correction by targeting a percentage of advertising spend at gossip sites and fashion publications (yes, a terrible, awful stereotype, but it makes the point), developers can feel out their audience ahead of time. Yentin says it helps to get your app on a test flight. For smaller developers that can mean something as simple as using a meet-up group in your local city which can provide invaluable information and data. “A lot of people do all this research and great planning on the product side without considering the audience in terms of what that audience will actually do,” he says.

Being in Canada, he often sees another route to early learnings. “We see a lot people do their MVP [Minimum Viable Product] launches in Canada because it’s very similar to the U.S. market,” he explains. “Once they see what resonates with the audience, and tweak it, then they hit the big time.”

Ninety percent of App Promo’s business actually comes from outside Canada, from places as diverse as China, Japan, Russia, Europe, and Mexico. “It turns out, we’re a very good testing ground!”

 

Written by , @VentureBeat

 

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